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Bleacher Report · 2 days ago

Manager, Content Optimization

New York, NY

Full-time

Onsite

Mid, Senior Level

$60K/yr - $110K/yr

5+ years exp

Warner Bros. Discovery is a leading media company known for its iconic content and brands. The Manager, Content Optimization role focuses on enhancing automated content delivery and personalization strategies for Bleacher Report, ensuring timely and relevant sports news reaches millions of fans through innovative technology and collaboration with various teams.

AdvertisingDigital MediaPublishingSports

Responsibilities

Own the ingestion, QA, and maintenance of RSS feeds, APIs, and external sources to ensure relevant, accurate, and timely sports news flows into the app

Partner with video ingestion providers to manage highlight and clip pipelines, ensuring high-quality, rights-approved video content lands in the right streams

Ensure ingestion of scores and stats works properly across leagues and teams

Select, evaluate, and integrate new external content sources (sites, tweets, league feeds, blogs) to broaden fan engagement

Partner with Product to send B/R content to external partners like Apple News

Partner with AI and data science teams to refine personalization models and explore emerging technologies in content optimization

Define business rules to balance algorithmic personalization with editorial priorities (e.g., local team relevance, breaking news, playoff storylines)

Monitor algorithm output and ensure the right content mix is reaching the right fans at the right time

Manage and optimize automated push alerts based on personalized rules

Collaborate with programming and sports leads to shape the narrative of feeds—making sure the app feels fresh, timely, and tuned to what fans care about most

Ensure feeds update in real time during live events to highlight trending plays, breaking stories, and social content

Create workflows for combining automated feeds + human judgment for optimal fan experience

Collaborate with Analytics to track performance metrics (time spent, CTR, return visits, video views) and optimize feed logic accordingly

Run experiments (A/B tests, feature prioritization, algorithm adjustments) to continuously optimize feed engagement

Partner with product managers to evaluate and integrate new automation tools or personalization features

Qualification

Content ingestion systemsData-driven personalizationAnalytical skillsRSS feedsAPIsCMS toolsRecommendation systemsPassionate about sportsCollaborationCommunication