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Sauer Brands, Inc. · 1 day ago

Senior Manager, Customer Marketing (Retail/Grocery -East Coast Remote - Travel 40%)

United States

Full-time

Remote

Senior Level

5+ years exp

Sauer Brands, Inc. is seeking a dynamic and strategic Senior Manager of Customer Marketing to lead customer activation strategies and shopper-driven category plans across Retail and Food Service customers. This role will ensure Sauer Brands wins at shelf and online through data-driven storytelling and compelling retail programs, fostering cross-functional collaboration and capability building within the Sales function.

Food and BeverageFood DeliveryRestaurants

Responsibilities

Lead and develop the Customer Marketing functional area

Build capabilities in customer activation, shopper insights, category development and KPI development and reporting

Foster collaboration with cross-functional teams including Sales, Brand Marketing, Revenue Management, and Supply Chain

Development of our brands Innovation pricing, assortment, promo recommendations; build and maintain innovation sales projection models (Size of Prize based on ACV and Velocity assumptions); direction on Mateo’s and Kernel areas

Translate brand plans into insight-led customer-ready strategies and selling tools. Oversee creation of retailer-specific programming including in-store, digital, and omnichannel campaigns

Guide trade investment, price pack architecture, and in-market execution

Develop annual customer plans and joint business planning inputs

Partner with brand marketing and the field sales team to optimize activation

Represent Sauer Brands brand strategy at customer meetings

Align customer-facing plans with national brand and trade strategies, ensuring retail excellence

Guide development of tools and scorecards that track the effectiveness of promotions, activations, and shelf performance

Champion the voice of the shopper and retailer across the organization to ensure insights-driven decision-making

Projection and management of Slotting and Shopper needs and management of budget

Work closely with Revenue Management team to ensure pricing and promotional guardrails are set and executed in line with Sauer Brands’ financial objectives

Qualification

Customer MarketingCategory ManagementRetail ActivationData InsightsSyndicated Data ToolsExcelPowerPointProject ManagementCRMData VisualizationStrategic ThinkingCommunication Skills

Required

Must be on the food manufacturer side selling into commercial retail center store grocery utilizing data insights and working between brand and sales teams. Unable to consider if you are working at a retailer, food service, K-12, non-commercial, c-stores, beverage, DSD

Bachelor's degree in Business, Marketing, or related field; MBA preferred

5-10+ years of progressive experience in CPG food manufacturing with strong exposure to customer marketing, category management

Must have experience in sales role with revenue growth

Strong customer marketing experience, analytics, category management required and brand experience a plus

Proficient in Excel and PowerPoint; experience with trade planning, CRM, and data visualization tools (e.g., Power BI) is a plus

Excellent strategic thinking, communication, and project management skills

Prior experience influencing at senior levels across commercial functions

Deep understanding of retail activation, syndicated data tools (IRI, Nielsen), shopper insights, and category development principles

Documented history of making improvements in assigned work area/responsibilities

Stellar references based on contributions and performance

Entrepreneurial drive and the desire to 'build a business'

Outgoing, energetic, and results oriented personality

Overall confidence in one's abilities and comfortable communicating the facts

Smart, creative and inquisitive

Integrity-Does the right thing even when no one is looking

Disciplined approach, and accountable for KPIs

No excuses mindset and Dependable team player with positive attitude

Personal values that mesh with SBI values

Benefits

401K

Medical/Dental/Vision Coverage

Vacation, Sick Days and Holidays

Flexible Spending Accounts

Tuition Reimbursement

Employee and Dependent Life Insurance

Voluntary Disability Insurance

Other Voluntary Insurance Options

Company

Sauer Brands, Inc.

For over a century, Sauer Brands has been America’s trusted flavor partner—the passionate people behind Duke’s Mayo, Mateo’s Salsa, Kernel Season’s, and a portfolio of spices and condiments that turn everyday meals into memorable moments.

Founded in 1887

Richmond, Virginia, USA

501-1000 employees