SimplePractice · 4 days ago
Senior Manager, Product Marketing
United States
Full-time
Remote
Senior Level
$151K/yr - $189K/yr
5+ years expSimplePractice is dedicated to improving access to quality care by providing health and wellness clinicians with essential tools for private practice. The Senior Manager, Product Marketing will lead strategic commercialization efforts, focusing on new product and service opportunities while collaborating with cross-functional teams to drive successful market launches and achieve business growth.
Health CareSaaSSoftware
Responsibilities
Drive conviction behind new products and services for the SimplePractice portfolio in partnership with cross-functional teams, most notably product and market research
Develop thorough, data-backed go-to-market strategies for new initiatives, inclusive of defining the problem space and market opportunity, target customer, recommended offering, monetization strategy and business case, merchandising and messaging strategies. Distribute these learnings to cross-functional partners and leaders across the organization to ensure thorough alignment
Leverage the appropriate learning strategies, including qualitative and quantitative consumer research and A/B in-market testing to drive conviction in and optimization of initiatives
Champion data-backed decision-making, using varied sources of data to make strategic recommendations to the organization, focused on reaching business goals
Influence efficient execution across teams, acting as the ‘connective tissue’ that links our product innovation with marketing teams
Contribute to clear briefs for creative and channel teams to help drive demand, relying heavily on research and the voice of the customer
Accountable for setting KPIs and driving business outcomes for major product launches
Build strong relationships with internal cross-functional partners including Product Marketing, Product, Market Research, Finance, Analytics, Channel and Performance Marketing, as well as outside agencies and partners
Qualification
Required
BA/BS required, MBA preferred
5+ years of product marketing and/or go to market experience inclusive of bringing new offerings to market with confidence in their potential to drive revenue and customer growth
Ability to translate consumer insights into thoughtful GTM plans helping to deliver on critical company objectives
Self-starter who sees ambiguity as an opportunity and problem solver who is excited for the challenge and willing to roll up their sleeves to overcome obstacles in creative ways
Analytical and data-forward thinker, with clear experience of using varied and sometimes imperfect data sources to size market opportunities, create robust business cases, influence in-year revenue targets, and make recommendations for business growth
Experience leading without influence and forming strong interpersonal relationships with cross-functional teams across product, market research, marketing, design, analytics and finance to meet learning and business objectives
Excellent verbal, written, visual and interpersonal communication skills. Able to distill and communicate complex concepts across all levels and functions of the organization
Refined ability to develop clear and compelling value propositions, messaging, merchandising and pricing strategies for new products and services
Excellent project management skills and ability to manage and prioritize multiple projects simultaneously to deliver strong, predictable results
Ability to ‘manage up' to direct manager and leadership, clearly communicating project progress and blockers when help is needed
Benefits
Medical, dental, vision, life & disability insurance
401(k) plan with company match
Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
Mental health resources
Paid parental leave & Backup Care
Tuition reimbursement
Employee Resource Groups (ERGs)
Company
SimplePractice
Cloud-based Practice Management Software for Health Professionals.
501-1000 employees
H1B Sponsorship
SimplePractice has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (9)
2023 (6)
2022 (7)
2021 (3)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
Ralph Zimmermann
Founder | Advisor
Recent News
2025-10-16
Company data provided by crunchbase