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Hilton · 3 weeks ago

Area Marketing Specialist/Coordinator

Oro Valley, AZ

Full-time

Onsite

Entry, Mid Level

2+ years exp

Hilton is seeking an enthusiastic and highly organized Area Marketing Specialist/Coordinator to lead and manage marketing initiatives across their growing portfolio of hospitality brands. This role is pivotal in elevating Desert Hospitality Management’s presence across digital platforms, fostering guest engagement, and supporting key marketing campaigns and promotions.

HospitalityLeisureResorts

Responsibilities

Develop, implement, and manage comprehensive social media strategies for each hotel brand across platforms including Facebook, Instagram, LinkedIn (where applicable)

Create and maintain social media content calendars to ensure consistent, strategic posting that aligns with brand campaigns and seasonal initiatives

Write engaging captions, post content, schedule posts, and manage community engagement (responding to comments, messages, and reviews)

Monitor, analyze, and report on social media performance, offering strategic recommendations for growth and improvement

Manage all customer outreach and community management for all properties on social media. Including responding to all direct messages, comments etc

Capture high-quality photography and video content across all properties to be used in social media, websites, digital advertising, and promotions

Produce and edit short-form video content (e.g., reels, still imagery posts, promotional videos, menus) and maintain an organized digital asset library

Design compelling digital graphics using Canva or similar platforms, ensuring brand alignment and visual appeal

Support professional photoshoot and video shoot logistics when needed (coordinating vendors, planning shot lists, managing schedules)

Monitor, manage, and respond to online reviews across OTAs (Online Travel Agencies) and third-party platforms such as Google, TripAdvisor, Expedia, and Booking.com

Craft thoughtful, brand-aligned responses to positive guest reviews, reinforcing loyalty and guest satisfaction

Flag trends or areas of opportunity identified through guest feedback to hotel leadership teams

Collaborate with the Director of Marketing on executing marketing campaigns, promotions, holiday programs, and special initiatives across the DHM portfolio

Assist with influencer relations including research, communication, coordinating site visits, and ensuring content delivery post-stay

Provide support for event planning and on-site production including media events, activations, grand openings, and brand partnerships

Update and manage property websites to ensure all content, photography, promotions, and special offers are current, engaging, and SEO optimized

Support advertising initiatives including building creative assets, submitting ad copy, and tracking campaign performance

Maintain updated marketing calendars and timelines across multiple hotels to ensure the smooth execution of deliverables

Assist with vendor management (graphic designers, photographers, media outlets, etc.) as needed

Stay informed on hospitality industry trends, social media updates, and digital best practices to keep DHM brands at the forefront of the market

Qualification

Social Media StrategyContent CreationPhotographyVideo EditingCanvaProject ManagementCommunication SkillsTeam-orientedProblem-solvingAdaptability

Required

Bachelor's degree in Marketing, Communications, Hospitality, Business, or related field

2+ years of professional marketing experience, preferably within the hospitality, tourism, or lifestyle industries

Demonstrated expertise managing multiple social media accounts, including content planning, creation, and reporting

Strong photography, video capture, and editing skills with an eye for compelling, brand-appropriate visuals

Proficiency with social media management tools, Canva (or similar design tools), Microsoft Office Suite, and basic video editing platforms (e.g., CapCut, Adobe programs or equivalent)

Highly organized with strong project management skills and the ability to juggle multiple deadlines

Excellent written and verbal communication skills

Team-oriented attitude with a proactive approach to problem-solving and idea generation

Ability to work independently, take initiative, and adapt in a fast-paced environment

A valid driver's license and access to a reliable vehicle are mandatory