Zero Motorcycles Inc. · 1 month ago
Marketing Manager – Americas
Scotts Valley, CA
Full-time
Onsite
Mid, Senior Level
$110K/yr - $130K/yr
5+ years expZero Motorcycles Inc. is seeking a Marketing Manager for the Americas to develop and implement regional marketing strategies aligned with global brand objectives. The role involves managing marketing budgets, overseeing public relations, and collaborating with various teams to enhance brand presence and drive ROI.
AutomotiveElectric VehicleManufacturing
No H1B
Responsibilities
Develop and implement annual and quarterly marketing plans for ROW regions in alignment with global brand objectives
Manage regional marketing budgets, ensuring optimal allocation of resources to drive ROI
Adapt global campaigns and creative assets to local market languages, cultures, and needs
Develop and maintain strong relationships with regional media, influencers, and industry partners
Plan and coordinate press releases, product launches, and media test ride events
Manage external PR agencies to ensure alignment with brand messaging and tone
Oversee translation and localization of global PR content for local markets
Create and manage dealer marketing programs and toolkits, including:
Point-of-Purchase (POP) materials: signage, brochures, digital displays, and showroom branding
Dealer landing sites and microsites: coordinate with digital teams to ensure brand compliance and lead capture integration
Dealer social media marketing: develop templates, content calendars, and best practices to empower dealers’ local engagement
Support distributors with local campaign planning and lead follow-up strategies
Track and report on dealer marketing performance metrics and effectiveness
Plan, coordinate, and execute regional events such as trade shows, consumer demo days, dealer meetings, and press events
Manage event logistics, budgets, and post-event analysis in coordination with regional Sales and Service teams
Support distributor and dealer participation in local events to maximize brand presence and lead generation
Work with the global digital team to tailor and localize paid, owned, and earned media campaigns
Support content creation for regional digital channels, ensuring alignment with brand voice and visuals
Monitor regional social performance, community engagement, and feedback trends
Partner with Sales, Product, and Customer Service teams to ensure cohesive messaging and marketing support
Liaise with global creative, digital, and analytics teams to maintain brand consistency and optimize campaign performance
Lead the go-to-market marketing strategy for new distribution and retail partners across ROW sub regions
Collaborate with Sales and Business Development teams to ensure smooth onboarding and strong initial brand presence in new markets
Develop and deliver launch toolkits including press materials, event concepts, digital campaign assets, and local adaptation of global creative
Coordinate launch events, press introductions, and social media rollouts to create awareness and credibility in new territories
Provide ongoing support to new partners during their first year of market activation, ensuring consistent execution and brand alignment
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field; or relevant work experience
5–8 years of marketing experience, ideally in the powersports, automotive, or premium consumer goods industries
Proven experience managing PR, events, and dealer/distributor marketing programs across multiple countries
Demonstrated success launching marketing initiatives with new distribution partners or in new market entries
Strong project management skills with the ability to handle multiple priorities and stakeholders
Excellent communication and cross-cultural collaboration skills
Fluent in English; additional language(s) preferred (e.g., Spanish, French)
Exceptional communication and presentation skills
Ability to travel domestically and internationally (30–60%)
US Work Authorization: Selected candidate must be authorized to work for any US company, without current or future need of sponsorship for US work authorization
Preferred
Passion for motorcycles, sustainability, and innovation a strong plus
Benefits
Health, life, and disability insurance
Paid time off
401(k) matching plan
Company
Zero Motorcycles Inc.
Zero Motorcycles is the global leader in electric motorcycles and powertrains.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$442.6MKey Investors
Invus
2024-10-23Undisclosed· $100M
2022-09-29Series Unknown· $107M
2022-01-04Series Unknown· $40M
Leadership Team
Abe Askenazi
Chief Technology Officer
Brian Wismann
VP of Product Development
Recent News
2025-11-07
2025-11-07
Business Standard India
2025-11-04
Company data provided by crunchbase