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Schulte Hospitality Group · 23 hours ago

Area Director of Marketing - Remote / SE Florida Based

United States

Full-time

Remote

Director/Executive

8+ years exp

Schulte Hospitality Group is seeking a dynamic and results-driven Area Director of Marketing to lead strategic marketing efforts across a portfolio of Hilton Tapestry Collection and DoubleTree resort properties. This role is responsible for crafting and executing integrated marketing strategies that drive brand visibility, direct bookings, market share growth, and owner value.

Business DevelopmentConsultingHospitalityManagement Consulting

Hiring Manager

Chelsey Jones-Kendziera, aPHR

Responsibilities

Develop and lead integrated marketing plans for each property, ensuring alignment with brand standards, commercial objectives, and local market dynamics

Oversee consistent brand storytelling across all touchpoints, including hotel websites, digital channels, social media, PR, and guest experience initiatives

Guide the execution of paid media, SEO, CRM, and conversion strategies in partnership with digital agencies and brand teams to maximize direct channel contribution

Plan and supervise architectural, lifestyle, and experiential photo/video shoots that meet brand guidelines and enhance merchandising and engagement

Collaborate with PR and social teams to generate earned media, drive awareness, and foster community and guest engagement through compelling content

Develop and execute seasonal packages, events, and locally resonant activations that generate buzz and support revenue objectives

Develop relationships with local organizations, cultural partners, and CVBs to enhance community engagement and drive destination demand

Oversee online reputation and provide communication guidance during issues or crises to protect brand equity

Prepare monthly updates and quarterly marketing performance reviews and ROI analyses for ownership and corporate leadership

Continuously evaluate hospitality, travel, and digital marketing trends to identify innovative opportunities for the portfolio

Concept and execute marquee and on-brand events or partnerships that position the Atlanta hotels as cultural anchors in the community

Work with property GMs, sales and revenue leaders, and operations teams to ensure marketing initiatives support broader commercial strategies

Manage external agency partners and vendors to ensure creativity, accountability, and ROI across marketing programs

Monitor marketing KPIs and analytics dashboards to evaluate impact, optimize spend, and inform continuous improvement

Oversee budget allocations and cost-sharing across properties using a blended model based on both fixed and variable room count considerations

Qualification

Marketing StrategyDigital MarketingBrand StewardshipPerformance MeasurementHospitality ExperienceData AnalysisCollaboration SkillsPublic RelationsContent DevelopmentSocial MediaCreative Thinking

Required

Bachelor's degree in Marketing, Communications, Hospitality, or a related field; MBA or advanced degree preferred

8–10 years of progressive marketing experience in hospitality, with at least 3–5 years in a regional or multi-property leadership role

Experience working with branded hotel platforms (Hilton, Marriott, etc.) and strong knowledge of brand standards, tools, and systems

Proven ability to develop and execute marketing strategies that drive measurable business outcomes

Strong knowledge of digital marketing, CRM, content development, social media, and public relations

Exceptional collaboration and communication skills; able to influence across a matrixed organization and partner with both corporate and property-level stakeholders

Data-driven mindset with the ability to analyze performance metrics and translate insights into action

Creative thinker with a passion for storytelling, brand building, and hospitality

Preferred

MBA or advanced degree

Company

Schulte Hospitality Group

Schulte Hospitality Group is a premier hospitality management and development company, overseeing a global portfolio of more than 240 hotels, restaurants, and other related hospitality ventures with a team of over 10,000 team members.

Founded in 1999

Louisville, Kentucky, USA

10001+ employees