Schulte Hospitality Group · 1 day ago
Area Director of Marketing - Remote/ Atlanta Based
United States
Full-time
Remote
Director/Executive
8+ years expSchulte Hospitality Group is seeking a dynamic and results-driven Area Director of Marketing to lead strategic marketing efforts for a portfolio of independent hotels. This remote role is responsible for crafting and executing integrated marketing strategies that drive brand visibility, direct bookings, market share growth, and owner value.
Business DevelopmentConsultingHospitalityManagement Consulting
Hiring Manager
Chelsey Jones-Kendziera, aPHR
Responsibilities
Develop and lead integrated marketing plans for each property, ensuring alignment with brand standards, commercial objectives, and local market dynamics
Oversee consistent brand storytelling across all touchpoints, including hotel websites, digital channels, social media, PR, and guest experience initiatives
Guide the execution of paid media, SEO, CRM, and conversion strategies in partnership with digital agencies and internal teams to maximize direct channel contribution
Plan and supervise architectural, lifestyle, and experiential photo/video shoots that meet Schulte guidelines and enhance merchandising and engagement
Collaborate with PR and social teams to generate earned media, drive awareness, and foster community and guest engagement through compelling content
Develop and execute seasonal packages, events, and locally resonant activations that generate buzz and support revenue objectives
Develop and implement strategic and tactical marketing plans for all key revenue centers at each property—including dining and F&B outlets, spa, golf, weddings, and group meetings—to drive incremental revenue, elevate brand experience, and support overall commercial goals
Develop relationships with local organizations, cultural partners, and CVBs to enhance community engagement and drive destination demand
Oversee online reputation and provide communication guidance during issues or crises to protect brand equity
Prepare monthly updates and quarterly marketing performance reviews with ROI analyses for ownership and corporate leadership
Continuously evaluate hospitality, travel, and digital marketing trends to identify innovative opportunities for the portfolio
Concept and execute marquee and on-brand events or partnerships that position the hotels as cultural anchors in the community
Work with property GMs, sales and revenue leaders, and operations teams to ensure marketing initiatives support broader commercial strategies
Manage external agency partners and vendors to ensure creativity, accountability, and ROI across marketing programs
Monitor marketing KPIs and analytics dashboards to evaluate impact, optimize spend, and inform continuous improvement
Oversee budget allocations and cost-sharing across properties using a blended model based on both fixed and variable room count considerations
Qualification
Required
Bachelor's degree in Marketing, Communications, Hospitality, or a related field
8–10 years of progressive marketing experience in hospitality, with at least 3–5 years in a regional or multi-property leadership role
Experience working with independent hotel marketing and technology platforms, tools, and systems (e.g., PMS, CRM, etc.)
Proven ability to develop and execute marketing strategies that drive measurable business outcomes
Strong knowledge of digital marketing, CRM, content development, social media, and public relations
Exceptional collaboration and communication skills; able to influence across a matrixed organization and partner with both corporate and property-level stakeholders
Data-driven mindset with the ability to analyze performance metrics and translate insights into action
Creative thinker with a passion for storytelling, brand building, and hospitality
Ability to travel to and meet on-property as needed
Preferred
MBA or advanced degree
Company
Schulte Hospitality Group
Schulte Hospitality Group is a premier hospitality management and development company, overseeing a global portfolio of more than 240 hotels, restaurants, and other related hospitality ventures with a team of over 10,000 team members.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Kal Patel
Senior Vice President, Hotel Acquisitions and Chief of Staff
Eric Schwartz
Chief Investment Officer
Recent News
2025-09-17
Company data provided by crunchbase