Amazon · 3 weeks ago
Site Engagement Analyst, Zappos, Customer Experience
New York, New York, USA
Full-time
Onsite
Mid Level
$67K/yr - $143K/yr
3+ years expZappos, a subsidiary of Amazon, is seeking a customer obsessed Site Engagement Analyst to lead analysis and reporting for the CRM team. The role focuses on utilizing data-driven insights to enhance customer engagement and optimize communication strategies.
Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail
Responsibilities
Analyze raw data sets and conduct deep dives into site data and customer journeys
Conduct quantitative analyses that range from specific questions to open-ended questions that inform large scale strategies with the ability to determine what data is needed
Develop quantitative and qualitative insights the inform our CRM strategy across all customer touchpoints
Deep dive into customer journeys to inform new customer conversion, second purchase rates, and retention strategies
Partner with marketing teams to optimize customer communication strategies across channels (email, push, etc.)
Develop and track key customer metrics and KPIs to measure strategy effectiveness
Build and maintain strong partnerships with cross-functional teams including Marketing, Merchandising, and Technology
Maintain ongoing reporting and develop reporting capabilities to answers ad-hoc business questions
Educate and empower stakeholders with tools and techniques to solve evolving business challenges
Scale analytic capabilities by troubleshooting data issues, leading enhancements and driving the adoption of analytics tools
Qualification
Required
Bachelor's degree or equivalent
3+ years of business analyst, data analyst or similar role experience
Experience in Excel (including VBA, pivot tables, array functions, power pivots, etc.) and data visualization tools such as Tableau
Experience defining requirements and using data and metrics to draw business insights
Experience making business recommendations and influencing stakeholders
Proven ability to drive results in a fast-paced environment
Preferred
Experience with SQL
Experience with Amplitude and Customer Data Platforms
Benefits
Equity
Sign-on payments
Other forms of compensation may be provided as part of a total compensation package
A full range of medical, financial, and/or other benefits
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
AmazonKleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
2026-01-11
Company data provided by crunchbase