Lowe's Companies, Inc. · 22 hours ago
Marketing Sr Analyst
Mooresville, NC
Full-time
Onsite
Mid, Senior Level
1+ years expLowe's Companies, Inc. is a FORTUNE® 100 home improvement company serving millions of customers weekly. The Sr Marketing Analyst of Customer Data Activation will develop strategic customer playbooks and perform analysis on customer segments to enhance marketing efficiency and brand relevance.
HardwareHome RenovationManufacturing
Responsibilities
Identify, size, and prioritize the highest value audience strategies that target specific customer segments during key Home Improvement moments that matter to drive meaningful customer experiences
Build key audience activation playbooks with profiling and audience segment insights
Manage the Audience Intake Request process ensuring timely delivery of segments and allocation of resources
Support audience strategy and design with Brand & Customer Marketing teams to guide initiative/campaign communications & tactical development
Leverage business logic, customer data and platforms to unlock and scale the automation of advanced audience strategies and audience architecture design, building and syndication to paid and owned channels
Work collaboratively on Marketing customer taxonomy maintaining a customer definition repository to instill audience unification to drive stronger connection with the customer, maximize business impact, and performance insights
Support the Marketing governance process for audience creation, activation, and measurement
Translate department specific marketing needs into technology capabilities and data requirements that would drive return on investment
Demonstrate knowledge of the latest industry developments (changes in privacy laws and regulations, cookiesless, etc.)
Provide Marketing leadership (Manager/Director) key updates regarding strategy, progress, and risks
Qualification
Required
Bachelor's degree in Business, Communications and Marketing or equivalent years of experience in lieu of education requirement, if applicable
1-3 Years Data-driven marketing experience
1-3 Years Experience in audience development, data driven marketing and/or digital marketing with a strong understanding in ad tech landscape and addressable media ecosystem
Preferred
1-3 Years Experience leveraging consumer insights and research to develop customer strategies and thought leadership that are grounded in audience insights, audience profile development, and customer journey creation
Hands on experience working on a DMP, CDP, CRM platform, onboarding partners, other ad tech platforms for audience development, onboarding or/and syndication and taxonomy structure maintenance
Experience leading agile cross-functional teams and initiatives
Ability to communicate technical concepts to a non-technical audience
Experience in a large retail environment or ecommerce company that serves Fortune 500 companies
Benefits
For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
Company
Lowe's Companies, Inc.
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States.
10001+ employees
H1B Sponsorship
Lowe's Companies, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (389)
2024 (310)
2023 (388)
2022 (357)
2021 (242)
2020 (394)
Funding
Current Stage
Public CompanyTotal Funding
$22B2025-09-30Post Ipo Debt· $5B
2025-08-20Post Ipo Debt· $9B
2023-03-28Post Ipo Debt· $3B
Leadership Team
Jennifer Wilson
SVP, Chief Marketing Officer
K
Kathy Higgins
VP IT Business Management
Recent News
2026-01-07
2026-01-04
Company data provided by crunchbase