McKing Consulting · 1 month ago
Senior Communication Specialist
McKing Consulting Corporation is a veteran-owned professional services corporation offering innovative management consulting support to the Federal and state government and private industries. The Communication Specialist will work on the Strategic Communication Team supporting the Division of Nutrition, Physical Activity and Obesity at the CDC, providing writing and editing expertise for various communication products aimed at public and professional audiences.
ConsultingFinancial ServicesGovernmentInformation Technology
Responsibilities
Write and edit content for consumer and professional audiences using a variety of professional styles (e.g. AMA, Chicago Style, etc.) and plain language
Copy edit content for a variety of audiences (scientific, professional, public) for grammar, punctuation, style, consistency, and voice
Provide pre-clearance writing, editing, and formatting to ensure content quality is based on accepted communication principles, methods, and practices
Review media and/or CDC-INFO public inquiries and coordinate with division subject matter experts to help refine messages, as appropriate
Provide pre-clearance writing, editing, and formatting to ensure content quality is based on accepted communication principles, methods, and practices
Consult with division staff on product development, layout, and design at the onset of projects
Work with division staff and communication team to develop creative briefs to guide product design and delivery on larger communication products. Keep stakeholders engaged in the creative process; obtain approvals
Work with division subject matter experts to develop and disseminate creative new content and visuals to effectively reach specific target audiences
Provide graphics and design coordination with CDC’s Creative Design Services in developing division products
Advise on and write and/or edit web content or social media content, as needed
Work with division subject matter experts and communication team to develop and disseminate new content and visuals to effectively reach specific target audiences
Develop communication tools for staff to use in delivering consistent messages about the division’s work and priority issues (e.g., talking points, Q & A's, science briefs, fact sheets, PowerPoints, etc.)
Advise branches on communication planning and guide implementation of communication strategies
Assist in planning, developing, and coordinating promotion of division releases, campaigns, or other communication materials
Assist in managing a social media content calendar in coordination with other team members
Research division topics, priorities, and audiences; understand details; and translate into compelling and accurate content that drives social media and web ’end users’ to act
Help develop creative social media content and visuals; monitor and measure the effectiveness across social media platforms such as Facebook, X (Twitter), Instagram, LinkedIn and emerging channels
Qualification
Required
Master's/3 years' experience
Bachelor's/5 years' experience
Preferred
Superb writing and editing skills for lay and professional audiences
Experience applying a variety of professional writing styles (e.g. AMA, Chicago Style, etc.) to different communication materials
Demonstrated experience with writing in plain language
Demonstrated experience in writing for the web
Demonstrated understanding and application of social marketing, marketing, and/or health communication
Business-to-business and/or consumer marketing experience
Creative product design training and skills
Understanding of search engine optimization and its relation to social marketing engagement
Strong analytical, organizational, project, and time management skills
Attention to detail and the ability to effectively multitask
Experience developing culturally competent, research-informed messaging
The ability to work independently, as well as with a team
Proficient with Microsoft Suite (Teams, Outlook, Word, Excel, PowerPoint, etc.)
Health and/or Federal Government Experience is desired but not essential