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Kepler · 1 day ago

Media Strategy & Investment Director

NYC Metro Area

Full-time

Hybrid

Director/Executive

$140K/yr - $173K/yr

8+ years exp

Kepler is a marketing agency that specializes in engineered marketing to enhance brand-consumer relationships through data and technology. The Media Strategy & Investment Director will be responsible for leading client media investments, merging traditional and digital media strategies, and managing a team of media experts to ensure successful campaign execution.

ConsultingDigital MediaMarketing Automation

Responsibilities

Act as a senior point of contact and trusted advisor for assigned client portfolios, interfacing regularly with executive client leadership to drive strategic discussions

Partner with clients to deeply understand their business goals, marketing objectives, and competitive landscape, building sophisticated cross-channel media strategies to address these areas

Lead the communication of Kepler’s strategic guidance, ensuring flawless execution and that all internal teams meet and exceed clients' goals

Oversee all aspects of daily client campaign performance, connecting day-to-day execution to high-level client strategies across the full media mix

Function as the internal subject matter expert and thought leader across all manners of paid media investment, with a specialized focus on Cross-Channel Video (Over-the-Top (OTT), Connected TV (CTV), Online Video, and Linear TV (Broadcast and National Cable))

Drive strategic oversight for non-video channels including Paid Search, Paid Social, Display, and Content media, ensuring integrated planning and execution across all tactics

Lead the development of strategic media investment strategies and best practices, driving Kepler’s Centers of Excellence

Direct multiple teams through integrated media campaign design and implementation, overseeing strategy, media buying, ad operations, reporting, and analytics

Continuously develop Kepler's media infrastructure by evaluating key partner capabilities and facilitating cross-team adoption of best practices

Directly lead and manage a team of Managers and Analysts, providing mentorship, performance reviews, and strategic guidance across Kepler’s functional teams

As a senior leader, provide both direct and indirect leadership across internal teams, fostering a culture of accountability and innovation

Oversee all technical aspects of ad operations across assigned clients, including pixel strategy, tag management, and ad trafficking

Drive the development of junior staff, training and teaching media best practices at scale

Qualification

Media planningCross-channel videoDigital media strategyTeam managementData analysis toolsClient relationship managementAnalytical skillsCommunication skillsMentorship

Required

8+ years of experience in media planning, strategy, and investment, including tenure in managing media teams or functions

Demonstrated experience planning and buying a diverse media mix, with a focus on cross-channel video (Advanced TV, OTT, CTV) and solid experience with Linear TV

Experience buying linear TV across broadcast TV, National Cable, and Data-driven Linear

Expertise in managing strategy and investment across key digital channels including Paid Search, Paid Social, and Programmatic Display

Proven experience leading cross-functional teams, both directly and indirectly, with a strong ability to develop and mentor junior staff

Exceptional listening, presentation, and written and verbal communication skills, with a successful track record of interfacing with executive-level client leadership

Strong analytical skills and comfort using data analysis tools (e.g., MS Excel) to drive insights and sophisticated measurement

High level of personal accountability, a proactive/driven mindset, and the ability to apply innovative thinking to complex client marketing challenges