FareHarbor · 2 weeks ago
Vice President, Marketing
Denver
Full-time
Hybrid
Director/Executive
$207K/yr - $311K/yr
10+ years expFareHarbor is a leading reservation software company for tours, activities, and attractions, committed to enhancing experiences for clients. The Vice President of Marketing will build and lead a global marketing organization, focusing on demand generation, product marketing, and client engagement to drive revenue growth and client acquisition.
ReservationsSoftwareTourismTravel Agency
No H1B
Responsibilities
Own the demand engine and pipeline impact
Deliver a step-change increase in high-intent demand globally: driving a 10x expansion in qualified pipeline across all segments and regions
Create integrated, multi-channel growth programs (digital, content, SEO/SEM, events, partners) that consistently generate sales-ready opportunities and materially shorten the path to revenue
Improve revenue conversion by ensuring prospects move smoothly from first touch to closed-won: driven by clear qualification standards, intelligent scoring, and seamless collaboration with Sales
Strengthen positioning, product marketing, and client engagement
Lead Product Marketing to define clear, differentiated messaging and positioning for FareHarbor’s platform, solutions, and key features
Partner with Product and Commercial teams to plan and execute go-to-market for new products and enhancements, ensuring commercial impact from launches
Develop and execute an industry engagement strategy (for prospects and clients) that strengthens FareHarbor’s position in the tours & activities ecosystem offline and online
Champion the voice of the customer and ensure marketing reflects the realities and aspirations of operators and partners who rely on FareHarbor
Oversee Product Marketing and internal enablement to ensure clear product positioning, effective go to market execution, and strong cross-team education that empowers Sales, CX, and Support to articulate and deliver FareHarbor’s value
Shape and lead the marketing organization
Consolidate the current Product Marketing, Lead Generation, and Client Engagement under one unified marketing function with clear roles, processes, and accountability
Recruit, develop, and inspire a high-performing global marketing organization, fostering a culture of accountability, creativity, and continuous improvement
Define the operating model, workflows, and cadences that enable marketing to work effectively with Sales, Product, and Commercial (sales + account management) departments
Qualification
Required
10 to 15 years of progressive B2B SaaS marketing experience, including at least 5 years leading teams across areas like demand gen, product marketing, and client engagement
A clear record of driving pipeline and revenue, improving conversion rates, lifting marketing sourced pipeline, and optimizing CAC and CLTV
Experience marketing B2B products both within and outside the US and Canada, plus hands on experience with HubSpot and AI powered lead gen and marketing tools
Strong demand gen skills for both inbound leads and client upsell and cross sell, including performance marketing, content, events, and automation
A history of building and leading high performing teams in fast growing environments, raising the bar for the people around you, and creating and delivering strong departmental roadmaps
Strong analytical and communication skills, and a proven ability to work with and influence senior leaders
Benefits
Medical, dental + vision coverage
26 vacation days, 10 sick days & 12 paid holidays per year
Global leave benefit
22 weeks paid parental leave
2 weeks paid grandparent leave
Extended care and bereavement leave
Life insurance policy
401k + employer matching
Social hours & events and team-building
Educational Opportunities
Wellness benefits (Headspace subscription & wellness webinars)
Work-from-home assistance
Hybrid friendly
Paid volunteer hours
Company
FareHarbor
FareHarbor operates as a reservation platform for tours, activities, rentals, and attractions.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$0.11M2018-04-19Acquired
2015-05-13Seed· $0.11M
Leadership Team
Matt Broten
Co-founder, Principal Software Engineer
Bob Safrit
Manager, Strategic Partnerships
Recent News
2026-01-22
Company data provided by crunchbase