Qualtrics · 9 hours ago
Field Marketing Manager
Qualtrics is a leading software company that specializes in Experience Management, serving over 18,000 clients globally. The Field Marketing Manager will bridge sales and marketing by designing and launching campaigns that generate pipeline and revenue, working closely with sales teams to deliver impactful programs and events.
ConsumerData IntegrationMarket ResearchSaaS
Responsibilities
Build and execute regional or industry marketing strategies and plans in partnership with sales and cross-functional leaders to achieve and exceed pipeline goals
Drive account-based marketing initiatives—managing events, webinars, and sponsorships—that deliver qualified leads and accelerate deals
Own the performance and optimization of marketing spend across all your programs, tracking ROI and reporting on impact
Translate campaign and event leads smoothly into sales systems, building programs that result in measurable pipeline and revenue
Analyze results and share insights regularly with sales and leadership, identifying what’s working and where to invest next
Qualification
Required
Experience designing and running field marketing events and programs (ideally 5+ years, with at least 2-3 in field marketing specifically)
Proven track record of partnering directly with sales and SDR teams to build and measure a revenue pipeline
Demonstrated ownership and management of event and program budgets
Hands-on proficiency with Salesforce, Tableau, event tech (Splash, Cvent), and marketing automation tools for campaign execution and reporting
Metrics-driven, results-oriented mindset; you thrive when you can report, analyze, and continuously improve programs based on data
Willingness to travel to events (up to 20%)
Benefits
Competitive compensation, including bonus opportunities tied to personal and team performance
Flexible hybrid and remote work arrangements
Career development and professional learning stipends
Mentorship programs and internal mobility for career growth
Generous PTO/vacation and comprehensive health benefits
Fun team events—plus you get to attend cool industry gatherings as part of your job!
Medical, dental, vision, life and disability, 401(k) with match, paid time off, a wellness reimbursement, mental health benefits, and an experience bonus
Company
Qualtrics
Qualtrics is a single system of record for all experience data, managing customer, product, employee, and brand experiences on one platform.
H1B Sponsorship
Qualtrics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (99)
2024 (61)
2023 (53)
2022 (111)
2021 (86)
2020 (52)
Funding
Current Stage
Public CompanyTotal Funding
$1.4B2023-06-28Private Equity
2023-06-28Debt Financing· $1B
2023-03-12Acquired
Recent News
Fierce Healthcare
2025-12-22
Company data provided by crunchbase