Receptive Inc. · 1 month ago
Retention Marketing Lead
United States
Full-time
Remote
Mid Level
$140K/yr - $160K/yr
3+ years expReceptive is a modern telehealth platform dedicated to emotional wellness and holistic health. They are seeking a Retention Marketing Lead to develop and execute lifecycle campaigns that drive engagement and reduce churn, particularly for Top Nutrition Coaching’s telehealth programs.
Mental Health Care
No H1B
Responsibilities
Develop and optimize lifecycle journeys (email, SMS, and in-platform) to improve client engagement, treatment rates, and reactivation across telehealth programs
Build behavior-based and time-triggered campaigns that address key milestones in the nutrition care journey, including onboarding, plan completion, and follow-ups
Tailor communications that clarify insurance benefits, eligibility, and next steps for clients using coverage or transitioning to self-pay
Build out reporting and closely monitor retention KPIs (activation, churn, rebooking) and run experiments that improve conversion between sessions
Work with Growth, Operations, and Clinical leads to align messaging with appointment flow, provider availability, and program outcomes
Build and maintain automations in Klaviyo, ensuring data accuracy and HIPAA-safe execution
Create content that aligns with TNC’s empathetic and expert tone, reinforcing trust and long-term relationships with clients
Qualification
Required
Experienced lifecycle or retention marketer with 3-5 years of hands-on experience in telehealth, healthcare, or wellness in the US market
Comfortable operating in insurance-backed patient care environments and communicating complex information clearly
Analytical thinker who enjoys testing, learning, and optimizing performance through data
Excellent communicator, collaborator, and self-starter who thrives in a fast-moving, cross-functional team
Empathetic and mission-driven, with a genuine interest in helping people live healthier lives
Experience managing retention or lifecycle marketing campaigns via tools like Klaviyo, Active Campaign or similar
Prior exposure to telehealth or virtual coaching programs, especially with clients who are using insurance or transitioning to self-pay
Experience building segmentation and automated messaging workflows triggered by client behavior or milestones
Familiarity with retention/KPI frameworks (churn rate, client lifetime value, re-booking rate) and comfortable working with dashboards and spreadsheets
Strong understanding of the customer lifecycle journey and experience in audience segmentation and personalization using customer data
Proficiency in Excel or Google Sheets for data analysis and reporting
Preferred
Experience in regulated health-care settings (HIPAA or equivalent) or have crafted referral/reactivation programs
Familiarity with HTML & CSS as it relates to email, experience with loyalty programs, referral marketing, customer engagement tools, and product management
Benefits
Medical
Dental
Vision
A wellness and office stipend
An unlimited time off policy with a two-week minimum
Company
Receptive Inc.
adhdadvisor.org topnutritioncoaching.com pettable.com Receptive delivers on healthcare’s biggest opportunities—access and affordability; patient outcomes; and patient experience.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase