Live Nation Middle East · 1 month ago
LN Concerts, Tour Marketing Director LATAM
Miami, FL
Full-time
Onsite
Lead/Staff, Director/Executive
$120K/yr - $150K/yr
5+ years expLive Nation is the world’s leading live entertainment company, seeking a Tour Marketing Director for their Latin America Concerts business. The role involves developing and executing innovative marketing strategies for concerts and tours in LATAM, while fostering strong relationships with internal teams and external partners.
ConcertsMedia and EntertainmentTV
Responsibilities
Develop and execute marketing plans in conjunction with artist & project teams
Manage onsale timelines in partnership with ticketing lead
Cultivate & maintain relationships with external partners to provide excellent client services
Analyze past purchaser data & use research tools to drive decisions & shape ongoing marketing strategy
Manage marketing budgets to achieve business objectives
Collaborate with multiple teams to successfully execute strategic integrated marketing campaigns
Execute national promotions and oversee local promotions, both in support of individual shows and tours
Partner with PR team to develop & execute media events and PR opportunities to support tours
Oversee the planning of digital media campaigns across multiple platforms
Oversee social media campaigns and promotions to drive ticket sales, awareness and fan engagement
Oversee the production of marketing assets including: audio & video spots, key art, social content, etc
Effectively utilize internal marketing tools & resources, following best practices
Qualification
Required
Minimum 5-7 years marketing experience in live entertainment or industry related field – international experience a plus
Must be fully bilingual in English and Spanish
Proven track record of outstanding client relationships
Deep understanding of the live entertainment business
Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
Exceptional written and verbal communication skills to professionally present pitches, marketing concepts and strategies to artist teams
Work well in a team environment
Ability to prioritize and meet deadlines while managing multiple projects
Ability to adapt, communicate and manage in a fast-paced environment
Strong time management skills, excellent organization skills and attention to detail
Creativity skills and problem-solving aptitude
Proactive work ethic
Passionate about live experiences
Ability to recognize and define problems, collect information, establish facts and implement innovative solutions, tapping in key stakeholders
Strong Microsoft Office Suite, G-Suite skills, Box
Experience with digital asset management systems and workflows
Experience managing marketing budgets & campaign planning
Bachelor's degree required
Benefits
Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
401(k) program with company match, stock reimbursement program
New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
Volunteer time off, crowdfunding match
Company
Live Nation Middle East
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship.
11-50 employees
Funding
Current Stage
Early StageRecent News
2025-01-14
Company data provided by crunchbase