Apply on Employer Site

UCB · 1 day ago

Patient Insights & Engagement Lead

Atlanta, GA

Full-time

Hybrid

Senior Level

$164K/yr - $215K/yr

7+ years exp

UCB is a global biopharmaceutical company focusing on neurology and immunology. They are seeking a Patient Insights & Engagement Lead to drive patient-centric insights and program performance measurement for Direct-to-Consumer Media & Patient Support Programs. The role involves collaborating with various teams to define business questions, manage research methodologies, and deliver actionable insights.

BiotechnologyHealth CarePharmaceutical

Responsibilities

Lead market research initiatives that support commercial, medical, and market access teams across the asset lifecycle

Provide strategic guidance to EU and global stakeholders

Define business questions, select methodologies, manage vendors, and deliver insights that inform brand strategy

Ensure research is compliant with global SOPs and PV obligations

Partner with TA Hubs, brand teams, finance, and global functions

Align with other Engines to share best practices and maximize learnings

Champion the use of secondary data and analytics-led approaches

Work with Advanced Analytics and regional teams to triangulate insights and leverage existing data sources

Synthesize multiple data streams—including social media listening—to uncover the “why” behind the “what.”

Use frameworks to turn insights into action and monitor impact

Coordinate with legal, compliance, and safety teams to ensure smooth approvals

Use the Insights Guide and actionable insight framework to drive consistent execution

Collaborate with Global and Regional Insights leads, business lead and brand teams to improve internal and external stakeholder engagement and drive delivery of agreed insights projects across global, regional and local levels

Qualification

Market researchPerformance measurementMarketing strategyBrand managementMedia planningPharmaceutical industry knowledgeQuantitative skillsQualitative skillsStructured problem solvingCommunication skills

Required

7+ years of experience in marketing communications/strategy, market research and performance measurement roles within the pharma industry (agency or client side) or consumer packaged goods (CPG)

Bachelor's Degree

Preferred

Strong understanding of marketing strategy, brand management, media planning, primary market research methods and media program performance measurement

Knowledge of pharmaceutical industry and/or DTC/media planning

You can partner with and advise on stakeholder insights needs through a deep understanding of the business and knowledge of relevant available insights

You possess strong quantitative, qualitative and interpretation skills, and you are a structured problem solver

You are a crisp communicator and can tailor your communication style to technical and non-technical audiences alike