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Sega of America, Inc. · 3 hours ago

Sr. Licensing Manager, ATLUS

Burbank, CA

Full-time

Hybrid

Senior Level

7+ years exp

Sega of America, Inc. is part of the gaming industry and is seeking a Sr. Licensing Manager for their Transmedia West consumer products division. The role focuses on developing and implementing the licensing strategy for SEGA’s Atlus IP games and content across various regions, overseeing business development, account management, and cross-functional collaboration.

PC GamesPublishingVideoVideo Games

Responsibilities

Develop and execute a licensing strategy that aligns with broader Transmedia plan and consumer products business objectives for key Atlus properties

Identify, pitch, and secure new licensing opportunities across apparel, collectibles, home goods, publishing, toys, and relevant categories

Oversee day-to-day relationships with licensees, ensuring quality, brand consistency, and performance standards are met

Work with the VP of licensing and SEGA retail team to plan and execute the retail strategy

Lead business terms negotiations for new and renewed licensing deals, working closely with Legal, Accounting and Japan business counterparts

Work closely with cross-functional teams including Brand Marketing, Creative, Product Development, Legal, and Japan to optimize go-to-market plans

Monitor Anime industry trends, competitor activity, and consumer insights to identify new opportunities and potential risks

Manage licensing forecasts, KPIs, and regular status updates for internal stakeholders

Work closely with cross-functional teams for business and consumer events such as Anime Expo and Licensing Expo

Working In-Office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork. In-office attendance is required for the following reasons: For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status. To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams. To enhance the sharing of information necessary to effective job performance and product creation. To enhance understanding of our stakeholders’ work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes. Other duties as assigned

Qualification

Licensing strategyBusiness developmentNegotiation skillsAccount managementMarket analysisProject managementPassion for gamingRetailRelationship-buildingDetail-oriented