Apply on Employer Site

Adquadrant · 1 month ago

Senior Media Strategist - Growth Squad

United States

Full-time

Remote

Mid, Senior Level

$125K/yr - $125K/yr

6+ years exp

Adquadrant is a fully remote agency focused on managing marketing as growth capital through data-driven strategies. The Senior Media Strategist will be responsible for developing performance forecasts, collaborating across channels, and leading creative strategies to enhance client profitability.

AdvertisingMarketing

Growth Opportunities

Responsibilities

Develop and maintain channel-level performance forecasts by modeling variables (e.g., CPM trends, conversion rates) and defining the point of diminishing returns

Manage performance metrics (ROAS, CPA, CPL) to operate within client-defined Contribution Margin (CM) boundaries

Contribute channel data and insights to the wider team's holistic cross-channel forecast for strategic modeling

Collaborate with Paid Search, Programmatic, and other channel strategists to understand the interplay and effect of other channels on overall performance

Participate in internal cross-channel discussions to recommend pressure tests to the central Media Mix Model (MMM)

Provide data from your channel to support recommendations for budget reallocation to the Account Director

Translate AI/media intelligence insights into specific, actionable creative hypotheses to improve click-through and conversion rates at scale

Lead the internal charge on GenAI creative solutions (e.g., generative testing, rapid iteration tools) to improve speed and performance

Brief, optimize, and promote creative best practices to the internal team and clients, focusing on solutions that enable scaling and efficient performance across all platforms

Lead the strategy and execution across core social platforms (Meta, TikTok, Pinterest, Snapchat)

Demonstrate a track record of identifying and successfully launching new media opportunities (e.g., Meta, Pinterest; pMAX, Programmatic) to expand the client’s profitable footprint

Interpret performance and lift data from third-party measurement and attribution tools, including Recast, TripleWhale, and Northbeam

Proactively partner with the data science team to identify and resolve data limitations within the evolving proprietary measurement tools

Must be prepared to forecast and model complex scenarios using advanced Google Sheets/Excel when proprietary tools are not yet mature

Qualification

Paid media strategyAdvanced Google Sheets/ExcelSocial media platformsData interpretationGenAI applicationPaid media certificationAnalytical skillsCreative strategyCollaboration