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Reynolds Consumer Products · 3 days ago

Senior Marketing Director of Innovation

Lake Forest, IL

Full-time

Onsite

Director/Executive

$215K/yr - $230K/yr

12+ years exp

Reynolds Consumer Products is a fast-growing innovative company seeking a Senior Marketing Director of Innovation to lead strategic initiatives in launching new product innovations. The role involves identifying market opportunities, collaborating with cross-functional teams, and executing brand strategies to enhance the company's product portfolio.

Consumer GoodsE-CommerceRetail

Responsibilities

Identify whitespace opportunities / categories where existing RCP brands can grow

Lead consumer research to identify new product opportunities and to guide new product strategic definition and innovation pipeline

Build business cases to support recommendations

Partner with M&A team on identification of new growth platforms that compliment organic brand extensions

Finalize product portfolio

Scout and vet suppliers

Negotiate terms (quality, cost, delivery)

Align with Sourcing and Supply Chain teams

Work with Finance on P&L development

Collaborate closely with consumer insights, marketing, omni commerce, and sales teams to develop go-to-market strategies

Work with RGM team to recommend pricing and promo strategies

Ensure readiness across sourcing, packaging, supply chain and sales operations

Develops and executes brand strategies for new product portfolio, ensuring a consistent and compelling brand identity in the market

Defines enterprise-level KPIs and measurement frameworks to evaluate success and impact of new initiatives

Monitor post-launch performance and continuously optimize to deliver on set KPIs

Qualification

Product development experienceConsumer research methodologiesProject management capabilitiesRetailer scan data analysisBudget/P&L managementAnalytical skillsCustomer centricityLeadership skillsCommunication skillsCollaboration skills

Required

BA/BS degree in Marketing, Business or related field

12+ years of related professional and progressive product development experience in the CPG industry, with at least 5 years in a senior leadership or management role

Proven track record of launching profitable and sustainable product innovation

Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from origin through execution

Experience with consumer research methodologies and a New Product Stage Gate Process

Excellent business acumen with experience managing budgets/P&L

Strong analytical, leadership, and communication skills with the ability to influence across functions

Experience working with co-manufacturers

Proficiency with retailer scan data analysis programs such as Nielsen or IRI

Ability to travel