BIGO · 3 weeks ago
Content Programming Manager
Los Angeles, CA
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expBIGO is seeking a Content Programming Manager who will oversee and optimize all content on the platform, ensuring quality, relevance, and user engagement. The role involves leading the content team, developing content strategies, and aligning with the brand's vision and business objectives.
Artificial Intelligence (AI)Business DevelopmentInternetSocial MediaSoftwareVideo Streaming
Responsibilities
Actively innovate and plan content partnerships with internal and external creators and manage day-to-day relationships to empower them for new content ideas and support platform growth
Identify, strategize and innovate content initiatives to serve business growth and increase user activeness by leveraging our core product functions
Create, plan, and execute programs and events, including seasonal events, core-community events and identifying new opportunities to increase engagement for all creators related activities and partnerships
Create and manage content calendar and project plans including objectives, target, roadmap, promotion tactics and step-by-step action plans, ensuring timely and high-quality delivery, and coordinate cross-departmental collaboration
Set and report on key performance indicators (KPIs) for all content campaigns, such as DAU, retention, livestream hours, watch time and measure campaign performance against the KPIs
Perform deep-dive analysis on creators' content performance, review data and effectively implement strategy while identifying areas of success and needed improvement
Develop company overview and project presentations for business meetings and pitch on new content opportunities
Act as the main interface between the content and marketing team; Work with cross-functional teams including creative, user operation, legal, finance, PR to develop joint platform plans
Monitor and analyze market and industry trends, new topics, emerging content creators, and competitor performance to provide insights and recommendations for content development
This position may require travel, both domestically and internationally, as necessary to fulfill job responsibilities. Travel frequency and destinations will vary based on business needs and specific job duties
Qualification
Required
Bachelor's Degree above, preferably in Marketing, Communications, Journalism, or related fields
Minimum 8 years of experience in a content development or content marketing role in the tech or entertainment industry
Extensive experience in campaign management and creator partnerships is a must
Proven and demonstrable track record in creating new content ideas and producing live content
Must be proactive, fast-thinking, self-starter who can own and lead projects
Ability to work cross-functionally across multiple teams, stakeholders, and time zones
Solid knowledge about the Internet users, market trends and major social platforms
Strong analytic skills; Ability to derive actionable insights from campaign metrics and marketing data
Strong attention to detail and organizational skills while working within tight deadlines and resource constraints
Exceptional writing and editing skills with a keen eye for detail
Benefits
Competitive pay package that includes a base salary and performance-related bonus
Generous paid time off starting at 4 weeks + 10 sick days and 9 Holidays per year
Free medical, dental, and vision insurance
401k
Free gym membership and meal allowance
Company
BIGO
BIGO Technology (BIGO) is one of the fastest-growing Singapore technology companies, with more than 30 offices and 6 R&D centres around the world.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$272MKey Investors
JOYYPing An Overseas Holdings
2019-03-04Acquired
2018-06-05Series D· $272M
2017-03-07Series C
Leadership Team
Chrissie D.
Agency Partner
Emily Magnuson
LIKEApp Partner
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