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Sega of America, Inc. · 6 hours ago

Sr. Licensing Manager, Angry Birds

Burbank, CA

Full-time

Hybrid

Senior Level

$120K/yr - $140K/yr

7+ years exp

Sega of America, Inc. is looking for a Sr. Licensing Manager to lead the rebuilding and re-establishment of the Angry Birds consumer products business across the Americas and Europe. This role involves developing licensing strategies, managing business development, and overseeing relationships with licensees to drive the growth of the Angry Birds franchise.

PC GamesPublishingVideoVideo Games

H1B Sponsor Likely

Responsibilities

Overall: Own the strategic rebuilding of the Angry Birds licensing business to become a multi-million-dollar consumer product franchise in the next 3 years

Licensing Strategy: Help develop and execute a licensing strategy for Angry Birds that aligns with broader Transmedia West and consumer products business objectives

Business Development: Identify, pitch, and secure new licensing opportunities across apparel, collectibles, home goods, publishing, toys, and relevant consumer product categories

Account Management: Oversee the day-to-day relationships with both hard lines and soft lines licensees, ensuring high product quality, brand consistency, and performance standards are met

Retail: Work with the VP of licensing to plan and execute the physical and e-commerce retail strategies

Negotiations: Lead business terms negotiations for new and renewed licensing deals, working closely with Legal, Accounting and Japan business counterparts

Cross-functional Collaboration: Work closely with cross-functional teams including Brand, Creative, Product Development, Legal, and Japan to optimize go-to-market plans, as well as maintaining regular communication with Rovio’s Creative and Brand teams in Finland and Europe to ensure alignment on brand strategy and product approvals

Market Analysis: Regularly monitor mobile gaming industry trends, competitor activity, and consumer insights to identify new opportunities and potential risks

Reporting & Forecasting: Manage timeliness and accuracy of licensee forecasts. Provide status updates for internal stakeholders as requested

Key Point of Contact - Serve as a bridge between Rovio Transmedia Team and SEGA Transmedia West’s licensing execution team. Host regular strategy/business update meetings with Rovio HQ (via video con)

Other responsibilities are performed as assigned or needed

Working in-office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork. In-office attendance is required for the following reasons:

For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status

To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams

To enhance the sharing of information necessary to effective job performance and product creation

To enhance understanding of our stakeholders’ work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes

Qualification

Licensing strategyBusiness developmentContract negotiationMarket analysisRelationship buildingProject managementBachelor's degreeMBAMobile gaming passionRetail distribution knowledge

Required

Diverse network of top-tier licensees across Apparel, Accessories, Toys and other key categories

Bachelor's degree in business, Marketing, Licensing, or related field. MBA is a plus

7+ years of progressive experience in licensing, partnerships, or business development — ideally within entertainment, gaming, or consumer products

Proven track record of building or re-establishing licensing programs in North America and/or Europe

Deep understanding of contract negotiation and revenue management

Strong negotiation skills with a thorough understanding of contract terms

Exceptional relationship-building and assertive interpersonal skills

Highly organized, detail-oriented, and capable of managing multiple projects

Ability to travel as needed for stakeholder/partner meetings, trade shows, and events

Preferred

Passion for video games, mobile games, pop culture, and entertainment is highly preferred

Significant experience playing mobile games, specifically Angry Birds

Experience working on global licensing programs

Understanding of retail distribution channels and ecommerce dynamics

Company

Sega of America, Inc.

SEGA of America, Inc.

Founded in 1960

Irvine, California, USA

201-500 employees

http://www.sega.com

H1B Sponsorship

Sega of America, Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (4)

2023 (3)

2022 (1)