SBH Fashion · 1 day ago
PR Manager
New York, NY
Full-time
Onsite
Mid, Senior Level
$80K/yr - $95K/yrSBH Fashion is a dynamic agency specializing in integrated communications strategies for clients in the fashion, beauty, and consumer sectors. The PR Manager will lead public relations campaigns, manage influencer partnerships, and develop editorial strategies while ensuring alignment with client goals and driving measurable results.
FashionLifestyle
Hiring Manager
Giovanna Cottone
Responsibilities
Lead and support day-to-day operations across 5–6 key fashion, beauty-adjacent, and consumer accounts, ensuring quality delivery, consistent communication, and alignment with client goals
Responsible for line-managing a PR Coordinator and assistant, providing professional development, real-time coaching, and mentorship to drive quality execution and internal team performance
Responsible for developing and executing a 360 annual communications and brand building strategy for clients
On shared clients own sections of shared client planning initiatives and communication roadmaps, contributing to the development of comprehensive annual PR plans reviewed monthly and adjusted as needed
Act as a strategic partner to clients by aligning initiatives with brand objectives and serving as a consistent, proactive point of contact
Develop and execute multi-channel editorial strategies, securing strong, on-brand coverage across print, digital, and social platforms
Cultivate relationships with top-tier editors, writers, and journalists; pitch newsworthy content that reinforces leadership in sustainability, innovation, and design
Lead agency communications, ensuring the media database is up to date and support within your account teams junior team members meeting the right editors/industry insiders to better support the client’s needs
Craft and deploy compelling pitches for product launches, trend stories, and cultural moments, targeting both traditional and non-traditional media outlets (e.g., podcasts, substacks, emerging digital media)
Effectively pitch via phone and email, and coordinate media interviews and photography logistics
Build and lead integrated influencer campaigns across macro, micro, and celebrity tiers, overseeing paid and organic partnerships from sourcing and contracting to execution and wrap reporting
Align influencer activations with major brand moments and sales priorities, coordinating efforts with 'in house' client eComm, retail, and CRM teams to track and optimize impact
Organize and run monthly meetings with the digital marketing and wholesale teams
Strategically manage influencer seeding and gifting efforts to generate high-impact organic content
Ensure all gifting programs reflect brand priorities, are executed with precision, and are tracked for ROI, resonance, and purchase behavior
Oversee concept development, production, and post-event follow-up for brand-building events across key U.S. markets. Manage budgets, timelines, run-of-show, and vendor relations, ensuring activations drive social, earned, and press value
Seek to build relationships with hospitality PR’s, alcohol brands etc to better establish yourself and network to ensure we always offer the best in class ideas and execution
Draft and edit a wide variety of PR materials—including press releases, media directives, pitch notes, internal reports, and client recaps—at a high standard requiring minimal revisions
Ensure materials align with client voice and are regularly tailored for placement
Monitor media and cultural trends, competitor activity, and market opportunities to inform strategy and keep clients culturally relevant
Build and leverage relationships with tastemakers, editors, influencers, and key opinion leaders to secure story placements and brand visibility
Serve as an embedded extension of each client’s team, collaborating directly with their marketing, merchandising, digital, and executive leads
Represent our boutique agency’s POV while seamlessly integrating across client-led cross-functional initiatives and ensuring efficient execution
We want you to manage your relationship with the client, actively seeking to regularly meet and maintain excellent communication with client teams and on a personal level, exceed and excel their expectations the agency, whilst building your own personal industry network
Track monthly press results, media coverage, and influencer metrics using client-aligned KPIs, drawing key insights to improve strategies and guide decision-making
Partner with internal and client-side analytics teams to ensure performance reporting links back to broader business goals
Review current client reporting and offer the agency new ways of how we can better deliver our results. Asking industry friends at other agencies to ensure agency's reporting remains agile and shows appropriate ROI
Manage budget allocation for assigned projects, balancing creative needs with logistical and financial constraints
Lead project planning and execution in collaboration with multifunctional teams, ensuring consistent alignment, effectiveness tracking, and optimization
Qualification
Required
High-level strategy and hands-on execution skills
People management skills, managing up and down
Adept at building and sustaining strong relationships with editors, journalists, influencers, and industry tastemakers across fashion, beauty, wellness, and consumer categories
Experience leading press launches and coordinating high-impact seeding programs
Ability to craft editorial and influencer strategies that result in measurable ROI
Thrives in a fast-paced, collaborative environment
Demonstrates exceptional judgment and takes initiative to anticipate client needs and cultural trends
Strong command of media relations, influencer strategy, press content development, and client communication
Creative and detail-oriented with the ability to think strategically
Experience leading earned media programs and integrating PR with client business goals
Experience managing 5–6 client accounts
Experience mentoring junior staff
Ability to ensure timely, on-brand, and well-executed campaigns from ideation through post-launch reporting
Experience developing and executing a 360 annual communications and brand building strategy for clients
Ability to act as a strategic partner to clients by aligning initiatives with brand objectives
Experience developing and executing multi-channel editorial strategies
Ability to cultivate relationships with top-tier editors, writers, and journalists
Experience crafting and deploying compelling pitches for product launches, trend stories, and cultural moments
Experience building and leading integrated influencer campaigns across macro, micro, and celebrity tiers
Experience managing influencer seeding and gifting efforts
Experience overseeing concept development, production, and post-event follow-up for brand-building events
Experience drafting and editing a wide variety of PR materials
Ability to monitor media and cultural trends, competitor activity, and market opportunities
Experience collaborating directly with client marketing, merchandising, digital, and executive leads
Experience tracking monthly press results, media coverage, and influencer metrics
Experience managing budget allocation for assigned projects
Company
SBH Fashion
SBH Fashion is a staffing and recruiting company providing fashion staffing services.
Founded in 1989
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase