RDI Technologies Inc. · 3 weeks ago
Senior Manager, Demand Generation & Marketing Automation
Knoxville, TN
Full-time
Onsite
Senior Level
5+ years expRDI Technologies is transforming the way industries see and solve problems with their Motion Amplification® technology. They are seeking a strategic, hands-on Senior Manager to lead the planning and execution of high-impact campaigns that drive revenue and deliver measurable growth.
AnalyticsArtificial Intelligence (AI)Health CareInformation TechnologyVirtual Reality
Responsibilities
Architect and own the multi-channel demand generation strategy (e.g., email, webinars, paid media, SEM, SMM, content syndication) to generate qualified leads and pipeline growth aligned with business goals
Own the SEO & GEO strategy to grow organic traffic and improve SERP rankings for target keywords and LLMs
Leverage AI tools and emerging web trends to optimize landing pages, website personalization, and conversions
Oversee the digital marketing budget for optimal return on investment
Own the day-to-day management of our marketing automation platform (Pardot/Account Engagement) and its integration with our CRM (Salesforce)
Build and optimize lead nurturing workflows, scoring models, and lead routing processes to ensure efficient lead flow and sales handoff
Serve as the local marketing point-of-contact in Knoxville, mentoring on-site team members on digital best practices and campaign alignment
Ensure all campaigns are tagged and tracked correctly using UTM best practices for accurate attribution
Build and maintain dashboards to track performance, lead generation, and ROI
Qualification
Required
5+ years of experience in B2B demand generation or digital marketing with a proven track record of growing leads, traffic, and pipeline
Hands-on expertise with Marketing Automation (specifically Pardot/Account Engagement) and CRM (Salesforce) is required
Strong expertise in campaign attribution, analytics, and UTM best practices
Proven experience executing multi-channel campaigns (email, webinars, paid search/social) and managing digital marketing budgets
Preferred
Experience with Wordpress CMS is preferred
Benefits
Competitive salary
Comprehensive health, dental, and vision insurance
401(k) plan with company match
Generous paid time off and holiday schedule
Professional development and training opportunities
Company
RDI Technologies Inc.
RDI Technologies’ patented Motion Amplification® solutions enable reliability and test & measure programs to make faster, safer, and more informed predictive maintenance and design decisions.
51-200 employees
H1B Sponsorship
RDI Technologies Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (4)
2023 (1)
2022 (2)
2021 (3)
Funding
Current Stage
Growth StageTotal Funding
unknown2022-02-17Acquired
Leadership Team
Jeff Hay
CEO
Recent News
2025-05-06
2025-05-06
2025-02-16
Company data provided by crunchbase