SBH Fashion · 1 week ago
Senior PR Manager
New York, NY
Full-time
Onsite
Mid, Senior Level
$100K/yr - $115K/yrSBH Fashion is a dynamic agency focused on integrated communications strategies for high-profile clients. The Senior PR Manager is responsible for leading public relations campaigns, managing client accounts, and driving media coverage while fostering relationships with influencers and industry leaders.
FashionLifestyle
Hiring Manager
Giovanna Cottone
Responsibilities
Lead, oversee, and ensure flawless execution across 6–7 client accounts
Serve as the ultimate point of accountability for client satisfaction, strategic alignment, and campaign performance
Manage and mentor multiple direct reports (e.g., Managers, Coordinators, Assistants), creating development plans, setting performance expectations, and providing ongoing feedback
Drive internal communication and workflow efficiency across accounts, ensuring agency resources are deployed effectively
Own the creation and delivery of 360 annual communications strategies for each client
Lead client planning initiatives, set long-term objectives, and oversee the integration of PR efforts into overall brand roadmaps
Act as a senior strategic partner to client executives—anticipating needs, identifying opportunities, and providing actionable counsel that drives measurable business outcomes
Design and implement advanced, multi-channel editorial strategies that deliver consistent, high-impact coverage across top-tier print, digital, and social outlets
Leverage deep media relationships to secure premium placements, while guiding junior team members in cultivating their own networks
Provide executive-level oversight of editorial calendars, press material quality, and media outreach priorities
Oversee the development of creative, timely pitches for launches, thought leadership, and trend stories
Guide account teams in tailoring outreach for diverse media formats—including traditional, digital, podcast, and emerging platforms
Act as the lead contact for top-tier journalists and decision-makers, ensuring timely responses and securing premium opportunities
Direct large-scale, integrated influencer programs across macro, micro, and celebrity tiers—managing both paid and organic initiatives
Oversee all aspects from vetting and contracting through activation and post-campaign analysis
Partner with client-side marketing, eComm, retail, and CRM teams to ensure influencer activity supports brand objectives, product priorities, and revenue goals
Lead the strategic vision and execution for influencer gifting programs—ensuring they drive engagement, align with cultural moments, and generate measurable ROI
Establish best practices for tracking, reporting, and optimizing programs based on performance data
Serve as the senior lead on high-profile brand events, from ideation through execution
Oversee budget allocation, creative direction, run-of-show, and vendor negotiations
Leverage personal industry network to secure premium venues, partnerships, and experiential elements that enhance brand impact
Provide senior oversight and final approval on press releases, media directives, pitches, and client-facing reports
Maintain exceptional editorial quality, ensuring alignment with brand voice and positioning
Mentor team members in developing materials that achieve placement in top-tier outlets
Stay ahead of media trends, competitor moves, and cultural shifts to proactively guide client strategy
Use industry influence and network access to secure early opportunities and position clients as category leaders
Function as an embedded senior partner within client organizations, collaborating with senior marketing, merchandising, digital, and executive teams
Ensure PR strategies integrate seamlessly with broader business initiatives. Maintain regular, high-level client communication, providing strategic recommendations and performance updates
Oversee reporting across all accounts, ensuring metrics directly connect to client business goals
Review and refine reporting processes to highlight ROI and competitive benchmarks
Introduce new measurement tools and methodologies to keep the agency’s reporting best-in-class
Fully own account budgets and resource planning, balancing creative ambition with fiscal responsibility
Lead cross-functional project teams to deliver campaigns on time, on budget, and above client expectations
Qualification
Required
Advanced strategy development
High-level client counsel
Strong people leadership
Managing, coaching, and inspiring cross-level teams
Fostering trusted relationships with editors, journalists, influencers, and industry tastemakers
Independently leading full-scale campaigns from ideation to post-launch reporting
Mastery of media relations
Mastery of influencer strategy
Mastery of content development
Mastery of client communication
Combining creativity with operational rigor
Delivering high-value, high-impact results
Leading, overseeing, and ensuring flawless execution across 6–7 client accounts
Serving as the ultimate point of accountability for client satisfaction, strategic alignment, and campaign performance
Managing and mentoring multiple direct reports
Driving internal communication and workflow efficiency across accounts
Owning the creation and delivery of 360 annual communications strategies for each client
Leading client planning initiatives and setting long-term objectives
Acting as a senior strategic partner to client executives
Designing and implementing advanced, multi-channel editorial strategies
Leveraging deep media relationships to secure premium placements
Providing executive-level oversight of editorial calendars, press material quality, and media outreach priorities
Overseeing the development of creative, timely pitches for launches, thought leadership, and trend stories
Guiding account teams in tailoring outreach for diverse media formats
Acting as the lead contact for top-tier journalists and decision-makers
Directing large-scale, integrated influencer programs
Overseeing all aspects from vetting and contracting through activation and post-campaign analysis
Partnering with client-side marketing, eComm, retail, and CRM teams
Leading the strategic vision and execution for influencer gifting programs
Establishing best practices for tracking, reporting, and optimizing programs
Serving as the senior lead on high-profile brand events
Overseeing budget allocation, creative direction, run-of-show, and vendor negotiations
Providing senior oversight and final approval on press releases, media directives, pitches, and client-facing reports
Maintaining exceptional editorial quality
Mentoring team members in developing materials that achieve placement in top-tier outlets
Staying ahead of media trends, competitor moves, and cultural shifts
Functioning as an embedded senior partner within client organizations
Ensuring PR strategies integrate seamlessly with broader business initiatives
Overseeing reporting across all accounts
Reviewing and refining reporting processes
Introducing new measurement tools and methodologies
Fully owning account budgets and resource planning
Leading cross-functional project teams to deliver campaigns on time, on budget, and above client expectations
Company
SBH Fashion
SBH Fashion is a staffing and recruiting company providing fashion staffing services.
Founded in 1989
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase