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Athena Health Care Systems · 3 weeks ago

Hospice Marketing and Business Development Liaison

Worcester, MA

Full-time

Onsite

Mid Level

$83K/yr - $83K/yr

Athena Health Care Systems is a leader in delivering exceptional healthcare services, and they are seeking a Marketing and Business Development Liaison for their Hospice of Western & Central Massachusetts. The role involves establishing and growing referral relationships with physicians and the community while implementing effective marketing strategies to maximize patient census.

Health CareHome Health CareMedical

Responsibilities

Act as a liaison between the referral accounts/the community and the agency to identify and develop new potential referral sources

Develop and maintain a monthly and daily marketing plan based on needs

Maximizes census through effective marketing, sales calls, and public relations in accordance with the Home Health and Hospice goals

Effectively develop and implement monthly marketing plans that are organized and strategic through geographic planning, completion of daily marketing/admission action plans, targeting account assignments, adherence to account assignments, sales call frequency, strategy for account development, and vertical account development

Manage marketing/sales budgets

Track and evaluate referrals

Responsible for ensuring external sales calls effectively

Schedule and conduct meetings with prospective families and applicants

Qualification

Healthcare experienceSalesMarketingReferral relationship developmentMarketing plan developmentPublic relationsBudget managementCommunication skills

Required

Experience in healthcare (hospice, long-term care, acute care, etc.) required

Candidate must have an insured vehicle

Preferred

Bachelor's in sales and marketing preferred

Benefits

Competitive and Weekly Pay

Holiday Pay for Hourly and Salaried Employees

Overtime Pay for Hourly Employees

Career Advancement Opportunities

Exclusive Employer Discount Program

Employer Paid Life Insurance

401(k) with Employer Match

Vacation and Personal Time

Health, Dental, and Vision Insurance

Company

Athena Health Care Systems

Athena Health Care Systems specializes in skilled nursing care, home healthcare, physical therapy and senior living. It is a sub-organization of Bayview Health Care.

Founded in 1984

Farmington, Connecticut, USA

5001-10000 employees

https://athenahealthcare.com/

Funding

Current Stage

Late Stage

Recent News

Hartford Business Journal

Farmington-based Athena Health Care sells off five more CT nursing home facilities for more than $30M

2024-11-06

Company data provided by crunchbase