SBH Fashion · 1 day ago
PR Director
New York, NY
Full-time
Onsite
Director/Executive
$140K/yr - $160K/yr
6+ years expSBH Fashion is a luxury communications agency seeking a seasoned and strategic Director to lead client accounts and drive integrated communications strategies. The role involves serving as the senior point of contact for clients, providing counsel on brand positioning, reputation management, and media strategy, while mentoring a growing team.
FashionLifestyle
Hiring Manager
Nicole Buzzanca
Responsibilities
Serve as strategic lead for clients, driving strategy sessions and leading the development of integrated strategy documents
Act as senior counsel to clients, addressing needs thoughtfully, identifying opportunities, and ensuring delivery of impactful ROI
Maintain a deep understanding of clients’ businesses and industries; proactively monitor news and trends to anticipate risks and opportunities, and advise clients and teams accordingly
Drive go-to-market planning for new product collections, seasonal launches, and brand extensions
Develop compelling product narratives—including positioning, messaging, claims, and educational content—that translate brand heritage into culturally relevant, resonant storytelling
Leverage consumer insights, competitive analysis, and market trends to inform strategy and identify whitespace
Proactively ideate big-picture campaigns and press opportunities by identifying and leveraging media trends
Oversee the planning and rollout of multi-channel marketing initiatives across paid media, PR, social, eCommerce, experiential, and brand partnerships
Collaborate with internal teams and external partners to develop and execute 360° integrated campaigns
Develop creative publicity initiatives to enhance awareness and elevate brand perception
Cultivate strong relationships with media professionals to support PR objectives, including crafting and distributing press releases, media kits, and related materials
Oversee paid influencer partnerships by negotiating contracts, ensuring briefs and deliverables are strategically aligned, and KPIs achieved
Establish and track robust KPIs for campaigns, using analytics tools to assess performance, analyze ROI, and refine strategies as needed
Serve as main contact for sensitive client problem-solving and crisis mitigation
Lead crisis communication efforts, collaborating with client and agency teams to monitor sentiment, identify risks, craft messaging strategies, and manage reputation
As part of the Senior Leadership Team, contribute to building company culture, improving morale, managing workload, and driving overall growth
Oversee and mentor a team of PR professionals, fostering a collaborative, high-performance work environment
Develop direct reports through clear career development plans, stretching assignments, and ongoing coaching
Build effective teams by fostering strong morale, encouraging open dialogue, celebrating wins, and creating a sense of belonging and accountability
Contribute to business development by pitching new clients and expanding existing relationships
Support strategic development for organic and new business growth through deck creation, client presentations, and strategic counsel
Support the team with tactical news creation and problem solving
Drive the roll-out of client strategies, ensuring deadlines are met and ROI delivered
Monitor budgets and resource allocation to optimize efficiency and outcomes
Contribute to the development of standard operating procedures to evolve and improve team processes
Qualification
Required
6–7 years of experience in public relations, communications, or related fields (fashion, lifestyle, or agency experience strongly preferred)
Proven track record of managing client accounts and leading strategic communications campaigns
Strong relationships with media, influencers, and industry partners
Demonstrated expertise in crisis communications and reputation management
Exceptional writing, editing, and presentation skills
Experience managing budgets, setting KPIs, and analyzing ROI
Strong leadership skills with experience mentoring and developing high-performing teams
Proficient in PR and analytics platforms (e.g., Launchmetrics, Muck Rack, Cision, Google Analytics, and Microsoft Office Suite)
Company
SBH Fashion
SBH Fashion is a staffing and recruiting company providing fashion staffing services.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase