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AmaWaterways River Cruises · 1 week ago

Lead, Paid Search

Calabasas, CA

Full-time

Onsite

Mid, Senior Level

$80K/yr - $90K/yr

4+ years exp

AmaWaterways River Cruises is seeking a Lead, Paid Search to oversee the strategic planning, execution, and optimization of paid search and Performance Max campaigns across Google and Bing platforms. This role will involve budget allocation, campaign structure, and performance strategy to drive media performance and align with broader digital marketing objectives.

Travel

Responsibilities

Develop and manage comprehensive paid search and Performance Max strategies that align with broader business goals and revenue targets

Exercise independent judgment in campaign planning, budget forecasting, and media investment decisions to meet ROAS and customer acquisition goals

Lead the architecture, implementation, and optimization of paid campaigns across Google Ads (Search, PMAX, YouTube, Shopping) and Bing, ensuring best practices in structure, bidding, and creative application

Evaluate and interpret campaign performance data to identify strategic opportunities and formulate testing roadmaps; adjust tactics and strategy based on learnings

Collaborate cross-functionally with analytics, CRM, and merchandising teams to interpret complex data sources and incorporate multi-touch attribution, LTV models, and audience insights into campaign strategy

Independently generate and present weekly and monthly reporting, inclusive of performance trends, strategic recommendations, and testing insights for leadership review

Partner with SEO and content leads to align paid and organic keyword strategies, influence content roadmap, and optimize user journeys across channels

Influence platform-level innovation and propose new initiatives to enhance media effectiveness and customer engagement

Stay informed on industry trends, Google Ads platform changes, and evolving best practices; proactively recommend policy or process updates accordingly

May be required to work extended hours, evenings, weekends, or holidays based on business needs and campaign requirements

Performs other related duties as assigned by management

Qualification

Google AdsPerformance MaxGoogle AnalyticsMicrosoft AdvertisingPaid Search ExperienceAnalytical SkillsMicrosoft ExcelProject Management SoftwareCommunication SkillsPresentation SkillsTeamwork

Required

Bachelor's Degree (BA) from four-year college or university, or four or more years of related experience and/or training, or equivalent combination of education and experience

Mandatory certifications: Google Ads Search Certification, Google Ads Shopping Certification, Microsoft Advertising Search Certification, and Microsoft Advertising Shopping Certification

Computer skills required: Microsoft Office Suite; Project Management Software, Internet Software, Spreadsheet Software, Word Processing Software, Electronic Mail Software, Presentation Software

Four or more years in paid search, ideally in-house or agency

Expert in Google Ads, Performance Max, and Google Analytics

Google Ads & Microsoft certification

Strong analytical and Microsoft Excel skills

Excellent communication and presentation skills

Preferred

Nice-to-have certifications: Google Ads Measurement Certification, Google Ads Display Certification, Google Ads Video Certification, Google Merchant Center Fundamentals, Google Analytics Certification (GA4), Microsoft Advertising Native & Display Certification, and Search Ads 360 Certification

Experience with feed management platforms (e.g., Feedonomics, Productsup, GoDataFeed) for optimizing product feeds for Google and Microsoft Shopping campaigns

Luxury travel experience a plus