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Sega of America, Inc. · 4 months ago

CRM, Associate Manager

Irvine, CA

Full-time

Hybrid

Mid Level

$85K/yr - $100K/yr

Sega of America, Inc. is seeking a CRM Associate Manager to support the growth, retention, and engagement of their customer base across all brands. The role involves building and optimizing CRM campaigns, collaborating with internal teams, and utilizing data to enhance customer journeys and campaign performance.

PC GamesPublishingVideoVideo Games

H1B Sponsor Likely

Responsibilities

Support the CRM Manager with the execution of strategies to grow our audiences across all our key brands

Set up email campaigns and customer journeys in the CRM tool, that help maximize engagement and conversion

Collaborate and coordinate with internal teams in USA, UK and Japan to plan and execute CRM campaigns that are in line with brand strategies and operational goals

Use data to define, build and maintain segments for campaigns

Carry out multivariate tests to continuously optimize campaigns and maximize registrations

Measure and report the performance of all marketing campaigns and assess against KPIs

Be a CRM advocate by helping Brand Teams understand the commercial benefit to be gained via increasing relevancy of communications

Performs other duties as assigned

Qualification

CRM campaign managementData-driven marketingEmail marketing toolsQuantitative data analysisGDPR knowledgeProject management toolsHTML knowledgeGaming industry experienceAttention to detailOrganizational skills

Required

Proven experience of planning, executing, and measuring the performance of CRM campaigns within a B2C industry

A strong understanding of entertainment and/or video game industry and player needs

A passion for data-driven marketing with experience in segmentation of audiences and personalization of communications

Excellent understanding of email marketing best practices

Hands on experience with email marketing tools, such as Mailchimp, Customer.io and Mailgun

Highly organized with the ability to adapt quickly and efficiently to changing priorities

Strong attention to detail

Good understanding of quantitative data analysis and statistics

Basic knowledge of HTML desirable

Understanding of GDPR essential, and knowledge of COPPA law preferable

Familiarity with project management tools such as JIRA

A keen gamer with knowledge about SEGA and Atlus titles would be a plus

Preferred

Gaming industry experience

Company

Sega of America, Inc.

SEGA of America, Inc.

Founded in 1960

Irvine, California, USA

201-500 employees

http://www.sega.com

H1B Sponsorship

Sega of America, Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (4)

2023 (3)

2022 (1)