UPBrand ยท 2 months ago
Manager of Lead Generation
St Louis, Missouri, United States
Full-time
Hybrid
Mid Level
3+ years expUPBrand is a unique collaboration of creative agencies focused on solving complex brand challenges. They are seeking a highly motivated Manager of Lead Generation to develop and execute strategies for identifying and nurturing potential business clients, ensuring a robust pipeline of qualified opportunities for the sales teams.
AdvertisingDigital MarketingWeb DesignWeb Development
Responsibilities
Develop, execute, and refine comprehensive B2B lead generation campaigns encompassing both inbound demand generation (e.g., content marketing, digital advertising) and strategic outbound outreach (e.g., targeted account-based marketing, email strategies, networking, and industry events)
Oversee the integrity, hygiene, and segmentation of the entire lead database within the CRM and marketing automation tools. Ensure data accuracy to maximize campaign effectiveness and report reliability
Qualify leads through detailed needs analysis, ensuring alignment with sales objectives and agency offerings. Design and maintain efficient lead nurturing processes that present creative solutions tailored to complex business needs
Identify and research decision-makers and key contacts at potential client companies, ensuring data is accurately reflected in the database
Collaborate closely with sales, creative, and account teams to align lead generation efforts with overall business growth strategies
Manage and leverage CRM and marketing automation tools to organize, track, analyze, and optimize B2B lead data for continuous process and campaign improvement
Stay current with B2B industry trends and agency service innovations to anticipate market shifts and client needs
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field preferred
3-5 years of demonstrated success in B2B lead generation or sales roles within a creative agency or similar environment
Proven expertise in managing both inbound and outbound lead generation programs
Deep experience with CRM, lead generation, and marketing automation platforms, specifically managing the lead database and data quality
Strong understanding of B2B marketing, outreach, and relationship development tactics
Analytical skills to interpret market data and optimize campaigns
Excellent verbal and written communication abilities for business outreach and relationship building
Ability to manage deadlines and multiple projects in a dynamic, fast-paced setting
Ability to comprehend the various positioning, brand promises and voices of multiple agencies and seamlessly alternate between them as required
Company
UPBrand
UPBrand provides a wide range of marketing and advertising services that include branding, website design, digital marketing, and SEO.
11-50 employees
Funding
Current Stage
Early StageRecent News
2024-02-01
Company data provided by crunchbase