BASF · 3 days ago
Trait Marketing Lead - Research Triangle Park, NC
Durham, NC
Full-time
Onsite
Senior Level, Lead/Staff
12+ years expBASF is a leading chemical company in North America, and they are seeking a Trait Marketing Lead to join their Agricultural Solutions team. The role involves defining and executing the commercialization strategy for trait technologies, leading cross-functional teams, and representing BASF at industry forums to drive market adoption and establish leadership in trait innovation.
AgricultureChemicalIndustrial EngineeringManufacturingOil and GasProduct Research
No H1B
Responsibilities
Architecting and executing forward-looking marketing strategies for current and future trait technologies in soy and cotton, ensuring market readiness and competitive differentiation
Leading the commercialization project plan for Nemasphere and other innovations, driving milestone achievement, stakeholder alignment, and flawless go-to-market execution. Responsible for pricing, promotion, placement, and product decisions
Representing trait marketing at executive forums, shaping strategic decisions and delivering high-impact communications to senior leadership and external stakeholders
Designing and deploying integrated marketing assets and campaigns that accelerate market adoption, drive early demand, and establish BASF’s leadership in trait innovation
Continuously monitoring market trends, competitive dynamics, and customer insights to inform strategic planning and long-term portfolio development
Qualification
Required
Possess a degree in Marketing, Agronomy, Business, or related discipline; MBA or MS strongly preferred
Have minimum 12 years of progressive leadership experience in agricultural marketing, product commercialization, and strategic portfolio management
Demonstrate expertise in seed and trait markets, with a focus on soy and cotton
Have a proven track record of leading high-impact, cross-functional initiatives and executive-level communications
Have exceptional strategic acumen, storytelling ability, and project leadership skills
Are willing and able to travel up to 50% to engage with stakeholders and represent BASF at industry events
Benefits
Flexible work arrangements whenever possible
Highly competitive retirement savings plan with company match and investment options
Well-being programs that include comprehensive mental health support for you and your household family members
Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
Back-up child and elder care with discount programs for families of all ages and stages
Mentoring and career development opportunities that allow you to share, learn, and thrive
Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
Employee crisis support for when the unexpected happens
Access to our BASF wine cellar, employee discounts, and much more!
Company
BASF
BASF is a manufacturing company that offers chemicals for industries such as construction and coatings, automotive, and various sectors.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$337.39MKey Investors
Federal Ministry for Economic Affairs and Energy (BMWi)
2024-10-15Grant· $337.39M
2018-10-30Non Equity Assistance
2002-01-01IPO
Leadership Team
Carsten Weers
Vice President Logistics Procurement Maritime & Air Transportation, Tank Storage
Brian Standen
Global Head of Digital Innovation
Recent News
MarketScreener
2026-01-05
AgTechNavigator.com
2026-01-05
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