Email & App Marketing Associate , Zappos jobs in United States
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Zappos · 2 weeks ago

Email & App Marketing Associate , Zappos

Zappos is a leading online retailer known for its customer service and employee culture. They are seeking an Email & App Marketing Associate to support the global email and push notification program, driving revenue growth and enhancing customer marketing experiences through technical expertise and collaboration with tech teams.

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Responsibilities

Code, build and test email communications and push notifications
Set up, test, QA and launch dynamic content
Monitor active campaigns daily and quickly troubleshoot to resolve errors
Design emails and fix issues utilizing HTML/CSS and marketing cloud developer tools
Refresh and modernize existing email templates on an ad-hoc basis
Manage calendar across multiple campaigns to ensure on-time delivery, progression of messaging, etc
Execute A/B tests to continuously improve performance across email and push notifications
Serve as MC technical expert to optimize reporting, targeting, acquisition and retention opportunities
Partner with the team to identify opportunities and new ideas for testing, personalizing, or launching new lifecycle campaigns to increase customer engagement and spend
Collaborate with technical consultants in the development and integration of new applications
Implement lifecycle marketing campaigns and journeys
Modify automations to improve personalization and further business needs
Optimize automated segments
Analyze campaign performance and suggest improvements
Manage email database, including merge, purge, dedupe, append, etc
Work with Data Engineers and vendors to ensure data synchronization with other related databases
Work with Tech and Data Engineers to ensure data synchronization between internal systems and Salesforce

Qualification

Salesforce Marketing CloudHTML/CSSEmail marketingData analysisScripting languageProject managementTroubleshootingAgile environmentEffective communicationAttention to detail

Required

2+ years of professional non-internship marketing experience
1+ years of Salesforce, Tableau, Vidyard, and Excel experience
1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
2+ years of scripting language, or 2+ years of software development experience
Experience using email platforms and editing HTML
Experience that includes strong analytical skills, attention to detail, and effective communication abilities, or experience in software development and experience troubleshooting and debugging technical systems
Knowledge of API frameworks
Experience with CRM tools like Salesforce
Experience in project management including resource planning, managing schedules, reporting project status and prioritizing own tasks and those of other team members for multiple projects
Experience working proactively and independently, meeting deadlines, and delivering on projects and tasks

Preferred

Experience working with a major brand or entertainment company in project/production management
Experience in e-commerce, start ups, advertising, commercial
Experience using data visualization tools
Knowledge of Microsoft Office products and applications (especially Excel) at an advanced level
Experience in HTML, CSS, or JavaScript
Knowledge of SQL
Experience building and formatting web pages and email templates
Experience in online retail operations or similar field
Experience with e-commerce, marketing, membership/loyalty, A/B testing, revenue management techniques
Experience dealing well with ambiguity, prioritizing needs, and delivering measurable results in an agile environment

Benefits

A full range of medical, financial, and/or other benefits

Company

Zappos

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Zappts is a reference in Consulting and Development of Channels, Platforms, and Digital Products.

Funding

Current Stage
Late Stage
Total Funding
$62.75M
Key Investors
Sequoia CapitalZVestTony Hsieh
2009-07-22Acquired
2009-03-10Series Unknown
2005-11-01Series E· $13M

Leadership Team

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Nigel Storey
Chief Technology Officer
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Ashley Rivera
Brand Marketing Manager, Partnerships
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Company data provided by crunchbase