Shopbop · 1 day ago
Influencer BD Manager, Shopbop
New York, NY
Full-time
Onsite
Mid Level
$71K/yr - $152K/yr
4+ years expShopbop is looking for a detail-oriented and enthusiastic Influencer Business Development Manager to support the Shopbop Influencer Program. This role will serve as the primary business partner to a portfolio of influencers, driving growth through strategic relationship management and sales performance analysis.
Retail
Responsibilities
Serve as the primary point of contact for influencers and agencies, ensuring alignment on business objectives, compensation structure, and growth targets
Analyze influencer sales data, identify performance trends, and proactively develop strategies to increase sales, efficiency and new customer acquisition
Identify upsell and collaboration opportunities (seasonal campaigns, brand collaborations, tier upgrades) that deepen influencer engagement and expand their contribution to program goals
Create weekly/monthly business reviews highlighting influencer performance, growth opportunities, and ROI insights for leadership
Partner with influencers on storytelling, trend integration, and strategic merchandising ideas to inspire new content and drive conversion
Coordinate ongoing gifting efforts to ensure influencers are equipped to authentically showcase new arrivals, seasonal launches, and brand campaigns
Contribute to the evolution of Shopbop’s managed influencer program by sharing partner feedback, testing new incentive structures, and driving process improvements
Qualification
Required
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
Experience across affiliate marketing, PPC, SEM and social media advertising
Bachelor's degree or equivalent
Preferred
Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process
Benefits
Equity
Sign-on payments
A full range of medical, financial, and/or other benefits
Company
Shopbop
Shopbop is the global online retail destination for style inspiration and discovery, offering customers all over the world a comprehensive, hand-picked selection of ready-to-wear apparel and accessories from over 1,000 established and emerging designers.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Howard Litwack
Co-Founder
Chris Chavez
Chief Technology Officer
Company data provided by crunchbase