Apply on Employer Site

Zappos Family of Companies · 3 days ago

Zappos Email Marketing Manager, Zappos

New York, United States

Full-time

Onsite

Mid Level

$71K/yr - $152K/yr

4+ years exp

Zappos is seeking an experienced Email Marketing Manager to drive sophisticated lifecycle marketing strategies across email and push notification channels. The role involves campaign management, personalization initiatives, and collaboration with cross-functional teams to enhance customer engagement and optimize performance metrics.

E-CommerceRetailShoesShopping

Responsibilities

Own end-to-end campaign management including planning, content development, QA, deployment, and performance analysis

Execute comprehensive email and push notification strategies aligned with broader lifecycle marketing goals

Drive personalization and segmentation initiatives in partnership with the CRM team

Monitor and optimize key performance metrics across email and push notification channels

Conduct rigorous A/B testing to improve engagement metrics and provide data-driven recommendations

Support mobile app growth initiatives through integrated email marketing campaigns

Partner with Creative, Product, and Tech teams to implement new campaign capabilities

Maintain campaign calendars and coordinate with cross-functional stakeholders

Ensure compliance with email marketing best practices and regulations

Analyze customer behavior data to identify opportunities for program optimization

Contribute to strategic planning and goal-setting for lifecycle marketing channels

Create and maintain documentation for processes, best practices, and technical requirements

Qualification

Email marketingData analysisCRM toolsCampaign managementA/B testingMarketing automationStrategic planningContent developmentCross-functional collaborationAttention to detail

Required

4+ years of professional non-internship marketing experience

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience building and optimizing multiple, simultaneous marketing campaigns

Experience managing or working within cross-functional marketing and creative teams

Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms

Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Bachelor's degree or equivalent

Preferred

Experience in digital marketing and content production timelines and process

Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs

Experience with CRM tools and systems that can be leveraged to drive customer engagement - including but not limited to Adobe, Salesforce, Unica, Marketo, Exact Target, Braze, etc

Experience with customer segmentation, profiling, and targeting

Knowledge of enterprise cloud strategies and distributed applications