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Chloé · 1 month ago

Vice President of Brand Strategy & Planning

NEW YORK

Full-time

Onsite

Director/Executive

$240K/yr - $310K/yr

15+ years exp

Richemont is a leader in the luxury sector, specializing in jewelry, watches, and high-end accessories. The Vice President of Brand Strategy & Planning will provide strategic direction and support to the Cartier organization in North America, overseeing the development of key cross-functional projects and enhancing data-driven decision making across marketing and communications.

BeautyE-CommerceFashion

Responsibilities

Regional Brand Strategy Design & Activation

Partner with the CMO of Cartier North America in the development, conceptualization and formalization of the regional Brand strategy in close collaboration with all internal stakeholders

Ensures successful design and implementation of key brand strategies defined by the North America ExCo and ensures objectives & KPIs are clearly defined and monitored

Articulates and co-constructs holistic activations in co-ownership with experts within the organization

Design and develop a clear, cohesive, and effective communication plan to effectively disseminate the brand strategy across the organization

Leads with their team the 360 strategic project orchestration for North America inclusive of Product, Branding, and corporate initiatives, and partners closely with Commercial, Network, and Client teams

Understands and removes any barriers to executing the Brand strategy, for example: organizational structure, talent, culture, resources, etc

Accountable for leading the Cartier North America annual Market Action Plan process from concept to implementation II. Brand Performance & Analysis

Ensures the development of effective, relevant and cohesive Brand KPI frameworks that capture all key strategic initiatives

Plays a critical role in defining opportunities for business and brand growth through data-based insights and analysis around market data, sales figures, collections performance, market share and clients’ behavior

Oversees Communication budget allocation, coordination and supervision, in close collaboration with each department stakeholders

Ensures campaign ROI measurement and takeaways by partnering with all internal stakeholders locally and globally

Builds up the MarCom teams’ capabilities pertaining to in-depth data analysis by promoting and implementing new tools and dashboards in a continuous improvement mindset III. Team Development & Leadership

Leads by example and nurture strong relationships with key corporate stakeholders, acting as a trusted advisor and strategic partner

Provides leadership to inspire, empower and engage the Brand Strategy & Planning team to achieve key objectives through teamwork and strive for excellence

Leads the Brand Strategy & Planning team to ensure synergies among processes and ways of working and improve collaboration across all corporate departments

Grows talent and team by modeling effective performance and development feedback, attracting and retaining talent and participating in building effective succession plans for MarCom talents

Qualification

Brand StrategyData AnalysisLeadershipLuxury Market KnowledgeMarketing DegreeResults OrientationCuriosityDigital MindsetInterpersonal SkillsOrganizational SkillsCollaboration

Required

15+ years senior executive level experience in a multinational organization

Deep understanding of the luxury environment, the client journey and historic brand management

Exceptional leadership, interpersonal, analytical and organizational skills

Ability to work strategically and collaboratively across departments

Strong ability to see the big picture combined with a pragmatic approach to delivery

High level of integrity and reliability with a strong sense of urgency and results-orientation, with a track record for delivering to plan

High curiosity and desire to seek out new trends and best practices

Digital mindset and ability to encourage others to adapt to new technologies and trends

Preferred

Master's degree in marketing or business administration

Benefits

We care about our associate’s health and wellbeing and offer a comprehensive benefits program to support you and your loved ones.

Our core benefits include medical, dental, and vision programs.

Health savings and flexible spending accounts are available to support your financial needs, along with access to the employee assistance program for you and your household members.

The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match.

Understanding the importance of wellness and work-life balance, our package includes a wellness reimbursement benefit and paid time off.

We also encourage associates to give back to their local community by using their volunteer time off days to support important initiatives that drive change.