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Zelis · 6 hours ago

Senior Web Content & Analytics Manager

Middlesex County, MA

Full-time

Hybrid

Mid, Senior Level

$105K/yr - $140K/yr

7+ years exp

Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. The Senior Web Content and Analytics Manager is responsible for leading the strategy, creation, and performance optimization of digital content across web platforms, focusing on content governance, UX enhancement, and data-driven decision-making.

FinanceFinTechHealth Care

No H1B

Responsibilities

Partner with Content team on content strategy and governance to ensure alignment with user personas, journey stages, and business objectives across all digital touchpoints

Oversee the development and optimization of web content to drive engagement, improve UX, and support SEO and conversion goals

Design and manage a robust analytics framework to track user behavior, content performance, and conversion funnels across complex user journeys

Translate data into actionable insights by identifying content gaps, friction points, and opportunities to improve MQL generation and conversion rates

Collaborate cross-functionally with marketing, product, UX, and sales teams to align content initiatives with campaign goals and lead nurturing strategies

Own A/B and multivariate testing programs to continuously optimize landing pages, CTAs, and content layouts for higher conversion performance

Own taxonomy, tagging standards, and UTM governance to ensure accurate attribution and data consistency

Develop and maintain dashboards and reporting cadences that clearly communicate KPIs, trends, and ROI to senior stakeholders

Champion personalization and segmentation strategies to deliver tailored content experiences based on audience behavior, intent, and lifecycle stage

Ensure content and analytics platforms are integrated (e.g., CMS, CRM, marketing automation, analytics tools) to support seamless data flow and attribution

Stay ahead of digital trends and technologies to recommend innovations that enhance content delivery, measurement, and user engagement

Qualification

Web analyticsSEO best practicesA/B testingContent management systemsData-driven decision-makingUser journey mappingProject managementDigital Experience PlatformHTML/CSSCRM familiarityMarketing automationCross-functional collaborationClear communicationStorytelling abilities

Required

Bachelor's degree or higher in Marketing, Communications, Digital Media, Data Analytics, or a related field

At least 7-10 years of overall professional marketing experience

5-7+ years of experience in web content management or web analytics, with proven success in conversion optimization

5-7+ years of experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics) and tag management systems (e.g., Google Tag Manager)

Strong proficiency in CMS platforms (e.g., WordPress, Sitecore, and DXP platforms) and familiarity with HTML/CSS

Advanced knowledge of SEO best practices and content performance metrics

Experience with A/B testing and personalization tools (e.g., Optimizely, Adobe Target, VWO)

Proven ability to interpret data and translate insights into content strategy and UX improvements

Strong understanding of user journey mapping and persona development, especially in B2B or multi-audience environments

Excellent project management and cross-functional collaboration skills, with experience leading initiatives across marketing, product, and design teams

Clear communication and storytelling abilities, especially when presenting data-driven recommendations to senior stakeholders