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dentsu · 6 days ago

Associate Director, Integrated Media Planning

Chicago, IL

Full-time

Onsite

Senior Level, Lead/Staff

$68K/yr - $110K/yr

6+ years exp

Dentsu is a leading media agency seeking an Associate Director of Integrated Media Planning for one of their largest clients. In this leadership role, you will coordinate across multiple media disciplines to design strategic media plans and manage client relationships while overseeing daily tasks and resource needs.

AdvertisingInformation ServicesMarketing

Responsibilities

Understanding of all media channels and experience coordinating across multiple media disciplines

Coordinate with multi-channel teams to design modern, strategic and thoughtful integrated media plans across a myriad of media channels (TV, CTV, Video, Social, Programmatic and Audio)

Comfort overseeing and communicating directly with clients on questions and media plans

Evaluate timelines and manage daily deliverables

Experience analyzing competitive landscapes, pulling reports using agency tools and compiling insights

Manage a large media budget and flowchart

Guide media channel selection and forward think on new opportunities

Qualification

Media planning experienceMedia buying experienceMedia research toolsBudget managementLeadership experienceCollaborative relationshipsMathematical concepts

Required

6+ years of experience with full funnel media awareness campaigns

Understanding of all media channels and experience coordinating across multiple media disciplines

Coordinate with multi-channel teams to design modern, strategic and thoughtful integrated media plans across a myriad of media channels (TV, CTV, Video, Social, Programmatic and Audio)

Comfort overseeing and communicating directly with clients on questions and media plans

Evaluate timelines and manage daily deliverables

Experience analyzing competitive landscapes, pulling reports using agency tools and compiling insights

Manage a large media budget and flowchart

Guide media channel selection and forward think on new opportunities

6+ years of total media planning experience in a large agency setting

6+ years of media planning and buying experience in the TV, CTV, Social and digital landscape

6+ years of experience with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools

3+ years of experience of leading multiple levels of direct reports in a large agency setting

Understanding of planning sponsorship campaigns on a national level

Experience promoting collaborative relationships with other teams

Comfortable working with budgets/numbers and an understanding of mathematical concepts