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The Farmer's Dog · 1 day ago

Acquisition Manager, Programmatic Media

New York, NY

Full-time

Onsite

Mid, Senior Level

$120K/yr - $140K/yr

5+ years exp

The Farmer's Dog is dedicated to transforming pet health through personalized, freshly-made dog food subscriptions. The Acquisition Manager, Programmatic Media will lead and scale programmatic video campaigns, focusing on CTV, while collaborating with various teams to drive performance and optimize strategies.

Consumer GoodsE-CommerceFood and BeveragePersonalizationPetSubscription Service

Responsibilities

Lead, manage, and scale TFD’s Programmatic Video programs, with a focus on CTV

Partner with groups across the business to launch CTV campaigns that drive performance and ensure brand alignment

Demonstrate fluency in TFDs media strategy by guiding briefing, planning (across all programmatic buy-types), and effectively managing feedback on the media plans to partners

Develop and seek input on forecasting, goals, OKRs and testing roadmaps

Use your analytical skills to deep dive into daily, weekly, and monthly performance. This includes providing reports and analyses to both internal and external stakeholders, by leveraging a variety of metrics from varying sources, communicating insights and making thoughtful and informed recommendations that drive performance and business decisions

Create efficiencies for the Media group by standardizing processes, documentation, reporting etc

Manage relationships with media partners and set them up for success by translating internal knowledge to provide the right context and level of information

Manage and effectively allocate large media budgets with a deep understanding of holistic growth and channel overlaps (especially across video)

Continuously find ways to innovate, test and implement frequent optimizations (e.g. creative, placements, buy-type etc.) that improve our best-in-class program

Be a thought-partner for other media channels and associates, by proactively knowledge sharing with others, setting exemplary standards all while seeking and welcoming feedback in the process

Qualification

Programmatic buyingCTV campaignsAnalytical skillsMulti-million dollar budget managementA/B testingCustomer-centric approachEffective communicationProblem-solving

Required

5+ years of experience with programmatic buying (it's a bonus if you also have experience across other channels like Audio, YouTube, etc.)

Experience managing a multi-million dollar monthly budget within CTV

Enjoy autonomy and can manage in ambiguity

Consistently seek better from our partners

Approach everything with a testing mindset - know how to run an effective A/B test, the value of incrementality, and the impact of any experiment you run

Achieve performance metrics while prioritizing customer experience

Intensely curious about the unknown, skeptical, and eager to understand ‘why'

Collaborative and pride yourself on your strong, effective communication skills

Confident in being direct yet always lead with empathy and kindness

Owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail

Love dogs