Group Director, New Stream Media jobs in United States
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dentsu · 1 day ago

Group Director, New Stream Media

positionNew York, United States
timeFull-time
remoteHybrid
seniorityDirector/Executive
money$136K/yr - $220K/yr
date10+ years exp

Dentsu is a global marketing and advertising agency, and they are seeking a Group Director for their New Stream Media division. The role focuses on expanding non-endemic advertiser partnerships and involves strategic leadership, client engagement, and operational excellence to drive growth in their Retail Media Network portfolio.

AdvertisingInformation ServicesMarketing

Responsibilities

Lead non-endemic monetization strategy and go-to-market planning for RMNs, including pricing, packaging, and partner enablement
Develop and operationalize a repeatable consulting model for non-endemic advertisers, including frameworks for opportunity sizing, audience development & targeting, measurement, and creative strategy
Manage daily client relationships for assigned RMN accounts, ensuring alignment with client objectives and industry standards
Drive new business development and expansion opportunities, with a strong emphasis on non-endemic advertiser acquisition and retention
Lead client discovery sessions, deliverable presentations, and strategic workshops
Oversee campaign lifecycle execution, including media planning, audience strategy, creative development, and measurement
Manage cross-functional teams across analytics, media, creative, and technology to ensure seamless delivery
Develop and refine operational models, staffing plans, and enablement tools to support RMN scale
Guide closed-loop reporting frameworks and KPI development for RMN campaigns
Ensure data monetization strategies are embedded across RMN offerings
Lead audience development initiatives, including segmentation, onboarding, and personalization

Qualification

Media strategyRetail mediaNon-endemic advertisingAudience analyticsMedia platformsLeadership skillsCommunication skills

Required

10+ years of experience in media strategy, retail media, or digital advertising
Experience leading RMN or media network initiatives at scale
Extensive experience with non-endemic advertising, including strategy, targeting, and measurement
Expertise in building scalable consulting models and operational frameworks
Strong understanding of audience analytics, data visualization, and campaign performance reporting
Experience with media platforms (e.g., DV360, Meta, Criteo), clean rooms (e.g., LiveRamp), and retail data ecosystems
Strong communication and leadership skills, with ability to influence senior stakeholders and cross-functional teams

Benefits

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

Company

dentsu

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We are dentsu.
dateFounded in 1968
location
London, England, GBR
people-size10001+ employees
web-link
https://www.dentsu.com

Funding

Current Stage
Late Stage
Total Funding
$24.88M
Key Investors
Epiris
2012-07-12Acquired
1993-11-01Private Equity· $24.88M

Leadership Team

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Dawn Rowlands
CEO Sub-Saharan Africa
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Nigel Sharrocks
CEO, Aegis Media Global Brands

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