Apply on Employer Site

dentsu · 1 day ago

VP, Digital and Programmatic (Retail Focus)

New York, United States

Full-time

Hybrid

Director/Executive

$113K/yr - $183K/yr

12+ years exp

Dentsu is a leading digital and retail media company, seeking a VP to lead key client relationships and a team focused on retail media excellence. The role involves delivering strategic oversight, fostering innovation, and driving growth through enhanced client engagement and operational excellence.

AdvertisingInformation ServicesMarketing

Responsibilities

Oversee client relationships, campaign execution, and independently manage/lead multiple teams

Implement digital and programmatic strategies proactively to the portfolio and ensure collaboration with search, social, and commerce teams

Develop and execute retail media strategies across major networks (Amazon Ads, Walmart Connect, Target Roundel, Criteo, Best Buy Ads)

Align retail media with programmatic and broader digital initiatives to create unified, data-driven campaigns

Leverage retailer data and first-party insights for advanced targeting and personalization

Drive strategy for client engagements and provide oversight to ensure high-quality work

Identify upsell and cross-sell opportunities for organic growth, including retail media solutions

Engage with clients and Client Center leadership to assess account health and set goals for improvement and growth

Ensure adherence to client contracts/SOWs & Retail JBPs, develop staffing plans, and prioritize profitability

Participate in panels, fireside chats, and other public speaking opportunities; routinely contribute to new business pitches

Foster awareness of dentsu tools and retail media products among the broader team

Ensure the team follows defined processes for campaign management and enforce risk-mitigation controls for hands-on-keys activation work

Drive a culture of continuous improvement and innovation

Qualification

Retail Media StrategyProgrammatic TechnologyClient Relationship ManagementDigital Media ChannelsAnalytical SkillsProject ManagementTeam LeadershipContinuous ImprovementCollaborationCommunication Skills

Required

Bachelor's degree or 12+ years' experience within programmatic, retail media and digital industry

Experienced leader with proven history of leading highly successful teams

Deep knowledge of Retail Media ecosystems including Amazon, Walmart, Criteo, Best Buy, and emerging platforms

Detailed knowledge of Retail KPIs and how to determine the impact of media activation on brand revenue and sell-in

Experience across all digital media channels and ability to speak to each eloquently

History of developing positive, ongoing client relationships with a focus on client service

Experience managing complexity across multiple groups, clients, and interagency partners

Ability to see 'the big picture' and drive organizational and client success

Exceptional project management skills

Collaborative mindset

Strong analytical and mathematical skills

Proficient in programmatic technology, platform, and partner solutions, including DSPs, ad servers, verification platforms, planning/financial tools, DMPs, analytics dashboards

Strong experience with business applications