Matter Made · 3 months ago
Paid Search Manager
Matter Made is seeking a Paid Search Manager to join their performance marketing team. This hands-on role involves taking end-to-end ownership of client campaigns across Google Ads and Microsoft Ads, with a focus on strategy, execution, and collaboration with cross-functional teams.
AdvertisingB2BConsultingMarketing
Responsibilities
Own the full lifecycle of paid search campaigns: planning, building, launching, optimizing, and reporting
Manage budgets, pacing, performance targets, and campaign structure across Google Ads (primarily), as well as Microsoft Ads where needed
Collaborate closely with paid social, PMs, creative, and analytics teams to align goals and ensure full-funnel visibility
Develop creative and strategic search approaches based on business goals (lead gen, acquisition, brand growth)
Monitor KPIs like CTR, CVR, ROAS, impression share, quality score, and translate data into actionable insights
Communicate directly with clients – leading calls, building relationships, and explaining what’s working (and what needs to be tested)
Test and iterate constantly: audiences, creatives, bidding strategies, and landing page paths
Contribute to campaign learnings across the team and help raise our strategic approach to performance marketing
Qualification
Required
4–6 years of hands-on experience managing Paid Search accounts, within an agency working with B2B SaaS clients
Confidence in managing large-scale and complex search accounts
Understanding of both direct response and brand marketing goals, and how search plays into both
Strong communication skills — with internal teammates and external stakeholders
Ability to analyze data and tell a story through numbers
Proactive, self-managed, and excited by the idea of owning your work fully
Experience working in small, dynamic teams and the ability to make things happen
Preferred
Experience working alongside Paid Social, SEO, or CRO teams
Strong familiarity with Google Tag Manager, GA4, Looker, Hubspot, or similar tools