Microsoft · 7 hours ago
Senior Creator Strategist
New York, United States
Full-time
Hybrid
Mid, Senior Level
$106K/yr - $204K/yr
3+ years expMicrosoft is driving high-impact creator campaigns with a focus on product drops and launches. The Senior Creator Strategist will leverage expertise in creator marketing to strategize and execute campaigns, working closely with PMM teams to align marketing strategies with commercial priorities.
Agentic AIApplication Performance ManagementArtificial Intelligence (AI)Business DevelopmentDevOpsInformation ServicesInformation TechnologyManagement Information SystemsNetwork SecuritySoftware
Responsibilities
Partner with PMM teams to develop and execute GTM strategy for product drops and launches, ensuring creator campaigns align with commercial priorities
Synthesize GTM strategy and business needs into simple, actionable engagement pathways for creators and talent. Ideate and contract release plans in collaboration with agencies, managers, and collectives
Manage creator execution of product drops and launches, overseeing campaign delivery from concept to completion. Build and nurture direct relationships with content creators and talent, acting as a strategic partner to amplify authentic brand storytelling
Blend social culture, platform fluency, and product truth into campaign strategy and execution
Monitor cultural trends, competitor activity, and platform innovations, translating insights into actionable recommendations
Track, analyze, and report on campaign performance using data and analytics to optimize strategy and demonstrate return on investment
Develop and execute paid media strategies within creator campaigns, including budgeting, targeting, and performance measurement
Present campaign strategies, performance insights, and recommendations to senior stakeholders
Drive internal alignment through storytelling, stakeholder education, and regular sharing of best practices
Qualification
Required
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience
3+ years of experience in creator strategy, influencer marketing, or campaign management OR equivalent experience
3+ years of experience developing and executing creator and influencer campaigns for product launches, ideally for Business to business or technology brands
3+ years of experience working with Product Marketing Manager teams on Go to Market strategy and translate business needs into actionable creator engagement plans. Strong command of social media platforms, creator culture, and audience engagement strategies, managing multiple projects and stakeholders in a matrix environment
3+ years of experience tracking, analyzing, and reporting on campaign performance using data and analytics tools. Hands-on experience developing and executing paid media strategies within creator campaigns
3+ years of experience building and managing direct relationships with creators, agencies, managers, and collectives
Preferred
Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience
5+ years of experience collaborating with creative, marketing, and product teams in a corporate or agency setting. Exceptional storytelling, writing, and presentation skills
5+ years of experience with strategic and creative thinking. Demonstrated ability to thrive in ambiguity and lead initiatives from concept to execution
5+ years of experience collaborating with creative, marketing, and product teams in a corporate or agency setting. Experience connecting niche social subcultures to product launch and drop strategies in tech or broader pop culture Exceptional storytelling, writing, and presentation skills. High attention to detail, coupled with strategic and creative thinking
Benefits
Certain roles may be eligible for benefits and other compensation.
Company
Microsoft
Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.
10001+ employees
H1B Sponsorship
Microsoft has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9192)
2024 (9343)
2023 (7677)
2022 (11403)
2021 (7210)
2020 (7852)
Funding
Current Stage
Public CompanyTotal Funding
$1MKey Investors
Technology Venture Investors
2022-12-09Post Ipo Equity
1986-03-13IPO
1981-09-01Series Unknown· $1M
Leadership Team
Satya Nadella
Chairman and CEO
Vukani Mngxati
Chief Executive Officer - Microsft South Africa
Recent News
2026-01-14
2026-01-14
Company data provided by crunchbase