The University of Texas at Arlington - School of Social Work · 1 month ago
Director of Digital Strategy
Arlington
Full-time
Onsite
Lead/Staff, Director/Executive
$98K/yr - $114K/yr
5+ years expThe University of Texas at Arlington is a comprehensive teaching and research institution dedicated to advancing knowledge through scholarship and creative work. The Director of Digital Strategy leads digital initiatives to drive recruitment and student success, overseeing web content, user experience, and digital advertising campaigns while managing a team responsible for these functions.
Higher Education
Responsibilities
Develop and execute a comprehensive digital strategy that supports enrollment growth and student success
Monitor and assess industry trends, best practices, and emerging technologies to continually advance UTA’s digital presence
Implement data-driven improvements to digital touchpoints that streamline the prospective student journey
Oversee digital advertising initiatives that support recruitment and retention
Ensure campaigns are optimized for reach, relevance, and ROI
Collaborate with admissions teams to integrate organic and paid media into cohesive digital campaigns
Oversee development, maintenance, and optimization of enrollment-related web content
Ensure accuracy, accessibility, and strong UX design across digital platforms
Partner with enrollment leadership, Marketing, Messaging and Engagement, Office of Information Technology, and academic units to ensure alignment with institutional goals
Lead the design, development, and enhancement of Slate portals to improve personalization, self-service options, and engagement
Support the development of automated and segmented communications within the CRM to drive targeted outreach and follow-up
Manage and mentor a digital team including web, email, and advertising leads
Foster a collaborative, innovative, and data-informed culture
Provide professional development opportunities and encourage continuous learning
Other duties as assigned
Qualification
Required
Bachelor's degree in marketing, communications, web design, information technology, or a related field
Five (5) years of professional experience in digital marketing, web/UX, CRM systems, or an equivalent mix of education and relevant experience in similar role
Experience with content management systems (CMS) and knowledge of basic web development (HTML, CSS)
Preferred
Master's degree in marketing, communications, web design, information technology, or a related field
Seven (7) years of professional experience in digital marketing, web/UX, CRM systems, or related area
Experience with Slate or another CRM used in higher education
Experience working in higher education marketing, admissions, or enrollment management
Benefits
Health insurance
Retirement plans
Paid time off
Company
The University of Texas at Arlington - School of Social Work
The School of Social Work at the University of Texas at Arlington is one of the nation's largest and most prestigious schools of Social Work.
Founded in 1967Arlington, Texas, US
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase