Carolina Population Center ยท 3 weeks ago
Marketing and Communications Program Manager
North Carolina, US
Full-time
Hybrid
Mid LevelThe University of North Carolina at Chapel Hill is a leader in higher education, known for its commitment to innovative teaching and community engagement. The Marketing and Communications Program Manager will lead marketing and communications efforts to enhance the visibility and impact of the Friday Center, developing strategies, managing content, and conducting market research.
Higher Education
Responsibilities
Developing and executing marketing strategies to support the Friday Conference Center and Community and Continuing Education programs
Creating and managing digital content, including website updates, social media campaigns, and email marketing
Overseeing brand management to ensure consistency across all communication channels
Conducting market research and analyzing campaign performance to inform data-driven decision-making
Writing and editing content for newsletters, press releases, promotional materials, and leadership communications
Qualification
Required
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions
Demonstrated experience in planning, implementing, and evaluating marketing campaigns
Strong organizational ability and attention to detail
Excellent oral and written communication skills, with the ability to craft clear, audience-focused messaging
Proven track record of developing and executing marketing strategies and tactical implementation
Strong project management skills, including follow-through, time management, and the ability to balance multiple tasks and priorities effectively
Ability to work both independently and collaboratively as part of a team
Preferred
Familiarity with digital marketing tools and practices, including Google Ads, social media, email marketing, and SEO
Basic familiarity with Adobe Creative Suite tools (e.g., Photoshop, InDesign) or similar design software
Strong analytical skills, with the ability to track and evaluate campaign performance to inform marketing strategies
Experience managing third-party vendor relationships and partnerships
Understanding of lead generation strategies and achieving measurable marketing results
Benefits
A comprehensive benefits package
Paid leave
A variety of health, life and retirement plans
Additional programs that support a healthy work/life balance
Company
Carolina Population Center
The Carolina Population Center (CPC) is a community of outstanding scholars and professionals associated to create new knowledge about population size, structure, and processes of change.
Founded in 1966
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase