OneMain Financial · 1 month ago
Lead Copywriter
DC-Baltimore Area
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $110K/yr
7+ years expOneMain Financial is a leader in offering nonprime customers responsible access to credit, and they are seeking a seasoned Lead Copywriter to join their Creative Marketing team. The role involves shaping the company's voice across customer interactions, collaborating with various teams to produce engaging and conversion-driven content, and ensuring consistency in messaging across platforms.
CreditFinanceFinancial ServicesInsuranceWealth Management
Responsibilities
Partner with marketing managers, creative directors, designers, and key stakeholders to craft copy that elevates the brand proposition across channels
Write compelling, on-brand content across email, mobile, social, and other key touchpoints in the customer journey
Translate strategic goals and customer insights into clear, engaging copy that supports both business outcomes and user needs
Collaborate with UX teams to ensure language enhances the customer experience and aligns with OneMain’s voice
Contribute to and help evolve copy standards, voice guidelines, and messaging systems for consistency across platforms
Lead and participate in concept development — from big ideas to button copy — with a willingness to iterate quickly and thoughtfully
Help steward the creative process from concept through execution, ensuring final work is polished, purposeful, and brand-right
Act as a champion for OneMain’s brand voice within the organization, advocating for clarity, empathy, and creativity in every message
Qualification
Required
Bachelor's Degree and 7+ years or equivalent of diverse writing experience; preferably writing for conversions in an e-Commerce environment or for B2C products
Working knowledge of design tools (e.g., Figma, Sketch, Adobe XD) and familiarity with user-centered design principles and accessibility standards
Adept at connecting all phases of the user journey (marketing/loyalty and user web flows)
Ability to thrive in a fast-paced environment working with cross-functional teams
Strong communication, problem-solving and organizational skills
Solid presenter who can explain copy rationale and best practices
Creative thinker with a solid portfolio that showcases range, creativity and strong writing
Able to turn around copy efficiently and effectively, taking feedback and adapting copy to fit changes
Able to provide constructive feedback and effectively manage personal deadlines
Expert understanding of marketing campaign development and the various mediums and channels to execute a campaign: print, video/film, social, digital marketing, email, promotions, e-commerce, retail, wholesale
Demonstrated experience translating complex UX/UI concepts into clear, user-friendly documentation, including design systems, component libraries, email workflows, and interaction patterns
Strong collaboration skills with product designers, UX researchers, and front-end developers to ensure accuracy and usability of content across digital platforms
Proficiency in documenting wireframes, user flows, prototypes, and usability guidelines to support both design and development teams
Ability to write for several audiences at once
Ability to take responsibility for all copy management and delegation on complex projects concurrently
Comfortable working in a collaborative, team-oriented environment
Preferred
Experience working with financial companies and a strong understanding of the user journey for financial applications
Video scripting experience
Experience writing and developing creative in-house for a brand preferred
Benefits
Health and wellbeing options for team members and their dependents
Up to 4% matching 401(k)
Employee Stock Purchase Plan (10% share discount)
Tuition reimbursement
Continuing education
Bonus eligible
Paid time off
Paid volunteer time
And more
Company
OneMain Financial
OneMain Financial has been offering responsible and transparent loans for over 100 years.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.9B2025-03-13Post Ipo Debt· $600M
2024-11-04Post Ipo Debt· $900M
2018-01-04Post Ipo Secondary· $1.4B
Leadership Team
Doug Shulman
Chairman and Chief Executive Officer
Recent News
2026-01-13
2025-11-08
2025-10-29
Company data provided by crunchbase