Director of Digital Marketing jobs in United States
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Globant · 1 week ago

Director of Digital Marketing

positionNew York, United States
timeFull-time
remoteOnsite
seniorityDirector/Executive
date8+ years exp

Globant is a company focused on enhancing business development and enterprise solutions for a digital future. They are seeking a Director of Digital Marketing Strategy who will lead client-facing consulting for key accounts, oversee high-quality insights and strategy delivery, and develop comprehensive digital analytics strategies to enhance marketing effectiveness.

Big DataCloud ComputingConsultingContentMarketingMobileRetailSales
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Growth Opportunities

Responsibilities

Serve as the lead client-facing consultant for key accounts within the strategy team, ensuring successful project outcomes, a strong focus on customer experience (CX), data driven insights and overall client satisfaction
Oversee the delivery of high-quality insights and strategy materials, guiding the team in structuring, analyzing, and synthesizing data from various sources
Develop and direct comprehensive digital analytics strategies to track and measure website performance and ROI
Define the usage of tools like Google Analytics, Adobe Analytics, and other data visualization tools to gather actionable insights (moving beyond reporting to business intelligence)
Develop KPI frameworks to monitor, analyze, and report on website metrics, providing high-level recommendations to enhance digital marketing strategies
Orchestrate collaboration with Experience Build and technology teams to ensure strategy aligns with martech recommendations, Design System scalability, and the implementation of digital solutions

Qualification

Digital marketing strategyData analyticsClient relationship managementGoogle AnalyticsMarketing automationCommunicationCreative thinkingPresentation skillsStrategic thinking

Required

English
Serve as the lead client-facing consultant for key accounts within the strategy team, ensuring successful project outcomes, a strong focus on customer experience (CX), data driven insights and overall client satisfaction
Oversee the delivery of high-quality insights and strategy materials, guiding the team in structuring, analyzing, and synthesizing data from various sources
Develop and direct comprehensive digital analytics strategies to track and measure website performance and ROI
Define the usage of tools like Google Analytics, Adobe Analytics, and other data visualization tools to gather actionable insights (moving beyond reporting to business intelligence)
Develop KPI frameworks to monitor, analyze, and report on website metrics, providing high-level recommendations to enhance digital marketing strategies
Orchestrate collaboration with Experience Build and technology teams to ensure strategy aligns with martech recommendations, Design System scalability, and the implementation of digital solutions
8+ years of experience in a strategy role or similar, including CX Strategy, Product Strategy, Advertising Strategy, or Digital Strategy
5+ years of experience with a strong focus on digital marketing, marketing ops, data and analytics
Proven experience consulting with senior clients, providing strategic guidance and building strong client relationships
Agency experience leading digital marketing initiatives that drive measurable results (specifically within Demand Gen or Ecosystem builds)
Strong analytical skills and oversight experience with web analytics tools (e.g., Google Analytics)
Experience with martech tools and technologies, including CMS, CRM systems, and marketing automation
Ability to apply strategic thinking to solve complex problems, including ecosystem mapping, KPI framework development, stakeholder profiling, and customer journey mapping
Excellent written and verbal communication skills, with strong presentation abilities (capable of presenting to C-Suite)
Experience crafting visually appealing and impactful presentations that drive client buy-in and action
Creative thinker with a data-driven and AI-forward mindset
Bachelor's or Master's degree in Business, Marketing, or a related field, or equivalent experience

Benefits

Comprehensive benefits package

Company

Globant

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Globant is a digitally native company that helps organizations reinvent and realize full potential.
dateFounded in 2003
location
San Francisco, California, USA
people-size10001+ employees
web-link
https://www.globant.com

Funding

Current Stage
Public Company
Total Funding
$173M
Key Investors
WPPRiverwood Capital
2015-07-07Post Ipo Secondary
2015-03-27Post Ipo Equity· $64M
2014-07-18IPO

Leadership Team

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Martin Migoya
Co-Founder & CEO
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Guibert Englebienne
Co-Founder, President Globant X, President Globant Latam
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Recent News

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Globant Achieves AWS Financial Services Competency, Supporting Financial Institutions to Accelerate Digital Transformation
2025-12-22
PR Newswire UK
Globant's "Tech Trends" breaks down the 5 Forces that Will Power Enterprise Transformation in 2026
2025-12-09
PR Newswire
Globant presents a new edition of Converge, its annual thought-provoking event, with global leaders sharing how to move from AI ideation to execution
2025-12-03
Company data provided by crunchbase