Bausch Health Companies Inc. · 2 weeks ago
Senior Manager Marketing Operations & Events (Aesthetics Med Device)
Bothell, WA
Full-time
Onsite
Senior Level, Lead/Staff
$140K/yr - $190K/yr
8+ years expBausch Health Companies Inc. is a global diversified pharmaceutical company focused on delivering better health outcomes. The Senior Manager, Marketing Operations & Events plays a pivotal role in shaping Solta Medical's presence, driving strategic event experiences that elevate brand awareness and engagement while collaborating across functions to ensure alignment with business objectives.
BiotechnologyHealth CareMedicalPharmaceutical
Responsibilities
Develop and execute an annual event experience strategy aligned to Soltas business objectives, brand priorities, and portfolio growth plans
Partner with Brand Managers to translate brand strategies and messaging frameworks into cohesive, high-impact event experiences that achieve commercial and customer engagement goals
Collaborate with Brand Marketing to prioritize event participation, define KPIs, and ensure alignment with each brands overarching strategy and positioning
Lead the planning and execution of congresses, tradeshows, customer programs and virtual events that elevate the Solta brand and generate qualified leads
Ensure all event content, creative, and messaging are consistent with Soltas premium brand standards and comply with PRC requirements
Manage budgets, vendor relationships, timelines, and resources to ensure operational excellence and on-time, on-budget delivery
Partner with the Digital Marketing team to coordinate event-related amplification, ensuring pre-, during- and post-event content is optimized for reach, engagement, and conversion
Ensure alignment between event execution and digital touchpoints, including email and social mediato deliver a seamless experience
Collaborate with Sales and Digital to ensure effective CRM (Salesforce) lead capture, campaign tracking, and post-event nurturing workflows
Support the creation of dashboards in Salesforce to track registrations, MQLs/SQLs, pipeline contribution, and ROI by event
Leverage CRM and digital analytics to inform event optimization, audience targeting, and integrated marketing decisions
Define, monitor, and analyze event KPIsincluding attendance, lead quality (MQL/SQL), pipeline contribution, ROI, customer engagement, budget adherence, post-event satisfaction, and field feedbackto guide strategic decision-making
Provide Brand Managers and leadership with post-event analyses, insights, and recommendations to enhance future brand event strategies
Develop quarterly and annual performance reports summarizing event outcomes, learnings, and actionable recommendations
Leverage Salesforce dashboards and event data to identify pipeline acceleration opportunities and improve event-to-sales conversion rates
Use performance analytics to continuously refine event quality, scale best practices, and maximize marketing impact
Partner closely with Brand Marketing, Digital, Sales, Clinical, and Professional Affairs to ensure event strategies are integrated, brand-consistent, and commercially aligned
Serve as the central liaison with Sales to align event objectives with field priorities and ensure effective follow-up and conversion
Conduct regular field travel to engage with customers and sales teams, deepening market understanding and assessing event impact
Act as a strategic advisor to Brand Managerssharing event insights, data trends, and customer feedback to inform ongoing brand strategy refinement
Manage event budgets, vendor agreements, and internal resource allocation to ensure fiscal responsibility and efficiency
Continuously assess internal team capabilities and external vendor dependencies to recommend resourcing shifts that optimize cost and performance
Evaluate and optimize vendor partnerships to ensure strategic alignment, efficiency, and consistent quality delivery. Assess which functions should remain external versus be transitioned internally for greater control and cost effectiveness
Lead cost-containment initiatives and negotiate contracts to maximize value while maintaining premium quality standards
Align event investments with business objectives, optimizing spend and demonstrating clear ROI
Track, measure, and report key financial and performance indicatorsincluding cost per lead, cost per MQL, and ROIto drive accountability and continuous improvement
Qualification
Required
Bachelors degree in Marketing, Business, Communications, or related field (MBA preferred)
Minimum 8 years of experience in event marketing or marketing operations, preferably within the medical device, aesthetics, or healthcare industry
Proven success in planning and executing national and regional conferences, tradeshows, and educational events
Experience developing end-to-end event experiences from concept through execution and post-event engagement that reinforce premium brand positioning
Strong financial acumen with experience in cost containment, vendor negotiation, and ROI-driven event planning
Hands-on experience with Salesforce for lead capture, campaign attribution, and performance reporting
Proven ability to manage agencies and vendors to deliver high-quality experiences while optimizing budget and efficiency
Solid foundation in marketing fundamentals, with the ability to connect event execution to brand and business goals
Excellent communication, leadership, and project management skills with the ability to influence cross-functionally
Proficiency in project and event management tools (e.g., Asana, Cvent, Airtable, Smartsheet)
A self-starter who thrives in a fast-paced environment and is willing to travel up to 35%
Preferred
Experience in the aesthetics industry or premium healthcare segment is a plus
Benefits
Comprehensive Medical (includes Prescription Drug)
Dental
Vision
Flexible Spending Accounts
401(k) with matching company contribution
Discretionary time off
Paid sick time
Stock purchase plan
Tuition reimbursement
Parental leave
Short-term and long-term disability
Life insurance
Accidental death & dismemberment insurance
Paid holidays
Employee referral bonuses
Employee discounts
Company
Bausch Health Companies Inc.
Bausch Health Companies Inc.
5001-10000 employees
H1B Sponsorship
Bausch Health Companies Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (7)
2023 (4)
2022 (13)
2021 (4)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$7.4BKey Investors
Kohlberg Kravis Roberts
2025-05-21Post Ipo Debt· $2.52B
2025-03-25Post Ipo Debt· $3.08B
2023-07-07Post Ipo Debt· $600M
Leadership Team
Thomas J. Appio
Chief Executive Officer
Graham Jackson
SVP, Chief Quality Officer & Global Head Technical Operations
Recent News
2026-01-24
Pharma Letter
2026-01-24
2026-01-23
Company data provided by crunchbase