Apply on Employer Site

Chapter Aesthetic Studio · 5 days ago

Senior Manager, Growth Marketing

Chicago, IL

Full-time

Onsite

Senior Level, Lead/Staff

$120K/yr - $140K/yr

8+ years exp

Chapter Aesthetic Studio is a rapidly growing medical aesthetics brand that empowers people to write their own story on beauty. The Senior Manager, Growth Marketing will drive sustainable guest and member growth through lifecycle strategies, a loyalty program, and cross‑channel execution.

BeautyCosmetic SurgeryCosmeticsHealth CareSales

Responsibilities

Build and own the loyalty program strategy, including defining the value proposition, communications levers, and go-to-market plans to maximize member acquisition and retention

Operationalize the loyalty program, including segmentation and offer approach, and operating model for the program is governed, optimized, and maintained across teams

Bring the loyalty experience to life across channels, ensuring consistent messaging, compelling creative, and seamless integration across guest touchpoints

Support growth marketing initiatives across the full guest journey, from prospecting and nurture to conversion and ongoing engagement

Collaborate closely with CRM to bring to life personalized journeys that drive higher conversion, frequency, and lifetime value

Develop data-backed offer strategies and personalization tactics, testing into the most effective incentives and messaging for each segment

Build an experimentation roadmap and A/B testing framework to accelerate learning and continuously improve performance

Drive integrated marketing planning, aligning member lifecycle, promotional, and content initiatives into cohesive campaigns and channel plans that support business goals

Partner with creative, CRM, content, media/digital, and studio teams to ensure consistent execution and a seamless guest experience across touchpoints

Translate campaign and performance insights into clear recommendations that inform go-forward strategies and prioritization

Qualification

Growth marketingLoyalty program strategyLifecycle marketingData analysisCustomer-centric mindsetProject managementCross-functional collaborationInnovationAccountabilityExecutional excellenceStrategic thinking

Required

8+ years of experience in growth marketing, lifecycle/CRM, loyalty marketing, performance marketing, or related fields

Demonstrated experience owning or significantly contributing to a loyalty or membership program, from strategic development through execution

Deep understanding of growth levers including acquisition, retention, personalization, and offer strategy

Proven ability to analyze data, extract insights, and drive decision-making based on performance outcomes

Excellent project management skills with a high degree of ownership; adept at managing multiple initiatives in a fast-paced environment and consistently delivering results

Industry experience not required but must have a foundational understanding of functional and emotional customer needs within the beauty/wellness space