Cella ยท 1 day ago
Sr Manager, Social Media
Greenwich, CT
Full-time
Onsite
Senior Level, Lead/Staff
$150K/yr - $175K/yr
10+ years expCella is a company looking for a dynamic Senior Manager of Social Media to spearhead the strategy and evolution of their client's brand digital presence. This leader will drive brand awareness, increase customer engagement, and achieve business growth by aligning social media initiatives with broader marketing goals.
Content MarketingDigital MarketingInformation Technology
Hiring Manager
Kara Falzone
Responsibilities
Develop and own the end-to-end, multi-platform social media strategy (including Twitter, Instagram, YouTube, and emerging channels)
Oversee daily channel management, guaranteeing a consistent brand voice, timely content delivery, and real-time community engagement
Collaborate cross-functionally to align social initiatives with broader business goals and bring key projects from various lines of business to life
Actively monitor industry trends and competitor activity to identify immediate opportunities for brand relevance and growth
Lead all social reporting, defining key performance indicators (KPIs) and providing data-driven recommendations
Drive engagement and conversion by producing compelling and platform-optimized content, including posts, articles, interviews, infographics, and video assets
Ensure creative excellence by optimizing all assets for specific platform requirements, audience preferences, and campaign objectives
Provide full social support for major company initiatives, such as product launches, events, strategic partnerships, and thought leadership campaigns
Track, report, and analyze social media KPIs, overall marketing performance, and return on investment (ROI)
Leverage social listening and analytics tools (e.g., Sprout, Hootsuite, Google Analytics) to monitor trends, engagement, and user behavior
Execute rigorous A/B testing on content and platform approaches to continuously optimize performance and resource allocation
Partner with marketing teams to effectively implement and integrate paid social media strategies
Qualification
Required
A minimum of 10 years of professional experience in social media and digital marketing, ideally within consumer-facing brands
At least 2 years in a leadership or senior management role overseeing social media strategy and/or teams
Bachelor's degree in Marketing, Communications, Journalism, or a related field. (Master's degree is a plus.)
Proven success managing high-profile social media accounts and leading complex, integrated digital campaigns
Deep and current expertise in major social media platforms, including algorithms, best practices, and emerging trends
Exceptional writing, editing, and storytelling skills tailored for digital audiences. (Proficiency in digital design is a strong asset.)
Outstanding people management and cross-functional collaboration abilities, with experience partnering across departments
Highly organized with demonstrated project management excellence, capable of handling multiple priorities simultaneously
A strong data-driven mindset and extensive experience using analytics and performance measurement tools to inform strategy and demonstrate ROI
Benefits
Medical
Prescription
Dental
Vision
AD&D
Life insurance offerings
Short-term disability
401K plan
Company
Cella
Cella is a leading Creative Staffing And Consulting Agency.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-09-30Acquired
Leadership Team
Rob Williams
Vice President of Sales
Recent News
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