Highmark Health · 3 weeks ago
Senior Digital Marketing Analyst
United States
Full-time
Remote
Mid, Senior Level
$58K/yr - $108K/yr
5+ years expHighmark Health is a leading healthcare organization focused on improving the member experience through data-driven insights. The Senior Digital Marketing Analyst will transform customer and campaign data into actionable insights to enhance marketing effectiveness and engagement throughout the member lifecycle.
Health CareHospital
Responsibilities
Develops, evolves, and then communicates various digital strategy, including but not limited to web, social, and/or mobile strategy. Defines engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience
Works closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serving as a trusted advisor to internal customers
Keeps management informed of project activity, interdependencies, challenges and opportunities and educates stakeholders by socializing new, interdependent, or evolving digital capabilities and opportunities
Manages and distills research, analytics, competitive activities, and emerging trends to support digital strategy. Makes tactical decisions, and socializes opportunities with stakeholders. Monitors competitive landscape as well as other related verticals such as retail or financial, creating insights for future development; sets, meets, and re-evaluates key performance indicators for all projects and BAU digital capabilities
Ensures consistent messaging within digital channel by working with content providers, content strategists, and cross-channel marketing and business partners to ensure consistency throughout customer experience
Other duties as assigned or requested
Qualification
Required
High School Diploma or GED
5-10 years of relevant, progressive experience in the area of specialization
Preferred
5–10 years in marketing analytics, digital analytics, or customer analytics
Experience in healthcare, payer/provider environment, or other regulated industries (preferred)
Proven track record analyzing complex customer and campaign datasets from CRM, CDP, web/app analytics, and marketing automation platforms
Experience with Adobe Web SDK or Tealium/Freshpaint event instrumentation
Background in behavioral science, marketing science, or healthcare consumer experience
Exposure to machine learning operations (MLOps) or automated model scoring
Familiarity with call center analytics, provider engagement data, or member experience metrics (CAHPS, HEDIS, STARS)
Advanced SQL (window functions, CTEs, analytical modeling)
Tableau / Tableau Next (LOD expressions, parameters, data modeling, AI-driven insights)
Experience with at least one major CDP/marketing cloud: Salesforce: MCI (Datorama), MCE (Engagement), Data Cloud; Adobe: AEP (RTCDP), CJA
Strong data wrangling skills (Dataiku, Python or R preferred)
Strong foundation in statistics: regression, hypothesis testing, forecasting, experimental design
Hands-on experience with multichannel attribution and media performance evaluation
Ability to build and interpret predictive models and customer segmentation
Understanding of healthcare marketing (enrollment flows, provider networks, Medicare AEP/OEP)
Familiarity with HIPAA, PHI, consent management, and data governance best practices
Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms
Exceptional communication and insight storytelling ability
Strong stakeholder engagement skills—comfortable presenting to marketing, product, and executive leadership
Highly organized and comfortable operating in a fast-paced, matrixed environment
Company
Highmark Health
Highmark Health is an integrated health care delivery and financing network.
10001+ employees
H1B Sponsorship
Highmark Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (38)
2024 (34)
2023 (55)
2022 (75)
2021 (54)
2020 (58)
Funding
Current Stage
Late StageTotal Funding
$6.75MKey Investors
Henry L. Hillman FoundationRichard King Mellon Foundation
2025-06-11Grant· $1.75M
2021-05-10Grant· $5M
Leadership Team
David Holmberg
President and Chief Executive Officer
Karen Hanlon
Executive Vice President, Chief Operating Officer
Recent News
Seattle TechFlash
2025-12-29
Company data provided by crunchbase