Amadeus · 1 month ago
Associate Director, Creative, Content & Campaign Global
Heathrow, FL
Full-time
Onsite
Lead/Staff, Director/Executive
15+ years expAmadeus is a global leader in travel technology, seeking a strategic marketing leader to manage their Creative, Content & Campaign function. The role involves developing and executing global campaigns that enhance brand preference and business growth, while leveraging AI and emerging technologies for innovative marketing solutions.
Air TransportationHotelInformation TechnologySoftwareTourismTravel
Responsibilities
Translate business and marketing strategies, along with vertical value propositions, into compelling campaign concepts and creative platforms
Collaborate with Vertical Marketing Managers to build on defined propositions — shaping the positioning, narrative, and creative expression that bring them to life
Lead the creative and campaign development process end-to-end: from concept and planning through to delivery, performance, and continuous enhancement
Design campaigns from the AI-up — using intelligence, predictive insight, and automation to make campaigns more relevant, adaptive, and effective
Oversee orchestration across channels (digital, social, experiential, and owned), ensuring cohesive storytelling and connected execution
Develop AI-informed campaign frameworks that generate dynamic, data-led guidance and assets for Field Marketing — enabling activation that is intelligent, adaptive, and context-specific rather than static or toolkit-based
Define the creative vision for campaigns, ensuring they express the Amadeus brand with clarity, distinction, and emotional resonance
Lead the in-house creative and content team in the development of campaign concepts, design systems, and narratives that engage diverse audiences across the travel ecosystem
Champion a culture of intelligent creativity — using innovation and emerging technologies strategically to unlock new creative possibilities and deepen customer relevance
Ensure every campaign embodies the Amadeus purpose and maintains brand integrity while adapting to customer context and channel behaviour
Lead a multidisciplinary team of designers, writers, content producers, and campaign specialists, fostering collaboration and accountability
Define and continuously refine the operating model for creative, content, and campaign delivery — ensuring efficient intake, prioritization, and execution
Build and manage relationships with external partners and agencies to extend capacity and capability as needed
Drive a forward-looking creative and campaign agenda that anticipates audience expectations, technological change, and market opportunity
Shape how Amadeus uses innovation — particularly AI — to transform how campaigns are conceived, created, and delivered
Act as a connector across Central and Field Marketing, ensuring campaigns are globally aligned yet locally powerful
Links creative and campaign direction to business strategy and long-term goals
Places the customer at the heart of campaign and content design
Builds strong, trust-based relationships across functions, geographies, and business lines
Challenges conventional approaches; uses technology and AI to rethink how marketing creates value
Ensures disciplined execution and measurable impact
Creates an inclusive, empowering culture where creativity and accountability thrive
Embraces change, curiosity, and experimentation to evolve with the business
Qualification
Required
15+ years' experience in marketing, creative, and campaign leadership within a global organization — in B2B, technology, or travel sectors
Proven success leading the end-to-end development and delivery of integrated, digital-first campaigns that drive measurable business impact
Experience managing or evolving in-house creative and campaign teams serving multiple business units or markets
Strong understanding of campaign strategy, creative operations, and the strategic role of AI and digital innovation
Excellent communication and storytelling skills, able to influence and inspire across all levels of the organization
Visionary thinker with a passion for human creativity, customer relevance, and intelligent innovation
Company
Amadeus
Amadeus is a transaction processor providing transaction processing power and technology solutions for the travel and tourism industry. It is a sub-organization of Amadeus.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2010-04-29IPO
2005-07-25Acquired
Leadership Team
Luis Maroto
President & CEO
Rongrong Hu
Global Head and SVP of Corporate Strategy
Recent News
2025-12-19
2025-11-19
Company data provided by crunchbase